Hotel Online  Special Report



 Michael Regli Appointed Area Director of Sales and
Marketing to Sands Resorts in Myrtle Beach,
South Carolina


Cleveland, OH, August 3, 2005 - Sands Resorts Holdings LLC and Boykin Management Company announce the appointment of Michael Regli as Area Director of Sales and Marketing to Sands Resorts in Myrtle Beach, South Carolina. 

Mr. Regli joins Sands Resorts after serving as Managing Director of Hospitality for the Seven Springs Mountain Resort, Pennsylvania’s largest ski and year-round resort. At Seven Springs, Mr. Regli developed an aggressive sales and marketing plan to generate new business and group sales.  Michael also led a team in building an amphitheatre and creating a new revenue center, which spurred significant sales for lodging, food and beverage. 

A Montana native and graduate of Montana State University, Mr. Regli held the position of Director of Sales and Marketing and National Sales Director for 12 years at Big Sky Ski and Summer Resort.  In 1998, he relocated to Wintergreen Resort near Charlottesville, VA, where he was Vice President of Sales and Marketing for three years. 

Mr. Regli is a member of the Hotel Sales and Marketing Association International (HSMAI) and various other professional groups.  Michael currently resides in Myrtle Beach with his wife, Sandy, and their four children. 

Sands Resorts, one of Myrtle Beach’s largest collections of oceanfront condominium hotel units, suites and villas, is owned by Sands Resorts Holdings LLC, and managed by Boykin Management Company.  The Sands’ properties include 1,513 units and are proximate to one another at the northern end of Myrtle Beach.  Sands Resorts includes five condominium resort properties: the Sand Dunes Resort Hotel, Ocean Dunes Resort and Villas, Sands Beach Club, Ocean Forest Villas, and Ocean Forest Plaza. Nearly 1,100 unit owners are enrolled in the Sands rental program. 

Boykin Management Company, founded in 1958, is a leading professional hotel and resort management company, specializing in first-class and upscale full-service, resort, condominium, and IACC conference center hotels. The company operates over 8,000 rooms from coast to coast. 



Boykin Management Company 
Julie Westphal 
Marketing Coordinator 


Also See: Sands Resorts Holdings LLC. Appoints Boykin to Manage Five Condominium Resort Properties in Myrtle Beach / April 2005
T.I. Resort LLC Selects Boykin Management Company to Operate the Bilmar Beach Resort in Treasure Island, FL. / June 2005

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