| BEVERLY HILLS, California/HORSHAM, Pennsylvania; August 8, 2005 �
The Beverly Hilton has retained LRA Worldwide, a leading provider of Customer
Experience Management (CEM) services, to conduct monthly �mystery shop�
site inspections at the Beverly Hills property. The program marks
the continuation of a Beverly Hilton � LRA relationship that was interrupted
by the post-9/11 turmoil in the hospitality industry.
�Given our location and the expectations of our typical patron, we were seeking a vendor to provide a more critical eye towards some of the service elements of The Beverly Hilton experience,� explained Greg Tinsley, hotel manager at The Beverly Hilton. �LRA proved to be an excellent partner the last time around, designing a rigorous, customized �shop� and review, so they were the first company we contacted to help revive the service quality assurance initiative.� The program that LRA develops will be designed to supplement the property�s existing Hilton corporate audit, which places a heavy emphasis on facility cleanliness and conditions and brand compliance. Service standards are typically left to the individual hotel to monitor. LRA brings a unique perspective to the project, as Quality Assurance/Mystery Shopping programs are only one tool in its set of CEM services. With complementary practices in standards development, training and �voice of customer� research, LRA is positioned to help The Beverly Hilton to act on any deficiencies revealed during the audit. In addition to The Beverly Hilton, LRA provides similar customized QA programs to a number of other high-end single location properties in lodging, hospitality and leisure. Among them are the Inn at Penn, A Hilton Hotel (Philadelphia), the Milford Plaza (New York), the Park Central (New York) and the LaJolla Beach and Tennis Club (San Diego). This is in addition to the number of leading companies for whom LRA has designed and developed a custom quality assurance audit, both internationally and domestically, including Starwood Hotels & Resorts, Troon Golf, Hyatt Hotels, Grupo Posadas S.A. de C.V., Summit Hotels & Resorts, Radisson Hotels & Resorts, Wyndham Hotels and The PGA TOUR. About The Beverly Hilton (www.beverlyhilton.com) Opened in 1955 by distinguished hotelier Conrad Hilton, The Beverly
Hilton has combined the excitement and entertainment of Hollywood with
the elegance of Beverly Hills for 50 years. Located at the world-famous
intersection of Wilshire and Santa Monica Boulevards, the 570-room hotel
features 101 suites including the nine private luxury suites of The Penthouse
Collection. With more than 60,000 square feet of upscale indoor/outdoor
event space, all on the lobby level, the hotel's famed International Ballroom
is the centerpiece to the new International Collection. Home to many notable
annual events including the Golden Globe Awards(r), Oscar Nominee Luncheon
and the Milken Institute's Global Conference, The Beverly Hilton offers
three ballrooms, nine additional meeting rooms, an Executive Meeting Center
and more.
LRA Worldwide is a leading consulting and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver exceptional customer experiences across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty and profitability. LRA specializes in �operationalizing the brand� � turning brand promise and customer strategy into operational reality. LRA�s suite of CEM services include Standards and Practices Development, Training & Workplace Learning, Customer and Employee Research and Quality Assurance; these are deployed together in a process that continually monitors and improves the customer experience. LRA has deep sector expertise in the automotive, financial services, healthcare, hospitality, leisure & real estate, retail, consumer goods & services, sports and entertainment, and travel and transportation industries. For more information, visit the company�s Web site at www.LRAworldwide.com. |
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