Hotel Online  Special Report

Select Inns’ Reservations Increase through InnLink
Hendersonville, TN – August 17, 2005 - Select Inn, the limited service hotels of Select Franchising, Inc. of Fargo, ND, chose InnLink as their reservation services provider in July, 2004.  During the 12 month period since conversion of reservation services to InnLink from their previous vendor, the Select Inn group has experienced a reservations increase of nearly 70% and an ADR increase of nearly 15%.

According to Dipan Patel, owner of the new Select Inn in Maple Grove, MN, “I have received more reservations in one month through InnLink’s Select Inn Reservation Center than I received in more than a year through our previous provider.  I’m completely sold on InnLink!  Our InnLink Revenue Manager pays attention to our hotel and helps us increase our market share.”

Marie Casper, Director of Operations for Select Franchising, Inc., says, “It’s often easier not to make changes in service organizations, but switching to InnLink was the absolute best decision.  InnLink continues to help our franchise company in a very personal and personable way.  We’ve successfully migrated all of our properties to InnLink’s reservation services and are growing our brand.”

According to Laurie Bechler, InnLink’s Vice President of Operations, “The growth of Select Inn is a true success story.  The brand has achieved market penetration in its niche, and InnLink is very happy to represent their organization in electronic and internet channels.  We look forward to years of continued success and growth with them.”

About Select Inn:
Select Franchising, Inc., Fargo, ND, ( is a growing regional chain of economy hotels located throughout North Dakota, Minnesota, and Wisconsin.  Promoting “Great Rooms, Great Rates, Great Service” through the Select Inn reservation line (800-641-1000), Select Traveler frequent stay guest program, and electronic reservation channels is core to the marketing success of the chain.  

About InnLink:
Founded in 1991, InnLink ( specializes in the processing of reservations for hotels and hotel companies including comprehensive private-label voice reservations, vLINK, seamless GDS connectivity and a variety of Internet products, eLINK, and a private label Booking Engine, iLINK. InnLink maximizes channel-managed, reservation revenue streams for over 1000 hotels, resorts, inns, and extended-stay properties.  InnLink is dedicated to excellent and superior customer service and to revenue growth for its hotel customers.  InnLink is a wholly owned subsidiary of ShoLodge, Inc. of Hendersonville, Tennessee.

For more information, contact Mike Otten, Director of Sales and Marketing, at 770.431.6828 or


InnLink, L.L.C.
Mike Otten
Director- Sales/Marketing
PH:    770.431.6828
FX:  801.409.8939

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InnLink Chosen by Select Franchising, Inc. for Reservation Services / December 2004
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