Hotel Online  Special Report

 Scot Hamilton Appointed Director of Sales and Marketing
of LaPlaya Beach & Golf Resort in Naples, Florida
NAPLES, FL (May 23, 2005) – Noble House Hotels & Resorts has announced the appointment of Scot Hamilton to director of sales and marketing of LaPlaya Beach & Golf Resort, the only true luxury beachfront resort in Naples, Florida.  In his new position, Hamilton will be responsible for increasing room sales, group business and developing marketing plans.

Hamilton has an extensive independent and resort background, having worked for a variety of prestigious properties around the country over the past 20 years.  His experience includes positions in Maui, Hilton Head Island, Miami, Ponte Vedra Beach and had a corporate oversite responsibility for the Roosevelt Hotel in New York City, the Charles Hotel in Harvard Square, the Hotel Maison de Ville in the New Orleans French Quarter and the Don CeSar Beach Resort in St. Petersburg Beach, Florida. 

“Scot brings with him more than two decades of solid industry sales and marketing expertise,” said Scott Shoenberger, managing director of La Playa Beach & Golf Resort.  “Scot and his team will play integral roles in continuing to establish LaPlaya as one of the premier luxury properties in the country,” added Shoenberger.

Hamilton holds a Bachelor of Science in Business from the Rochester Institute of Technology. 

LaPlaya Beach & Golf Resort, a Noble House Hotel, reopened in Naples, Florida in 2002 after an extensive $51 million transformation and expansion.  The comprehensive renovation transformed the local landmark into a luxurious, 189-room boutique-style resort located directly on the picturesque Gulf of Mexico.  The resort features a championship Bob Cupp-designed golf course with driving range and practice area and the exclusive David Leadbetter Golf Academy, 11,000 square feet of function space, Baleen Restaurant, fitness center and a full-service 4,500 square foot Indonesian-inspired boutique spa, SpaTerre.

LaPlaya Beach & Golf Resort has been named to the Condé Nast Traveler ‘Gold List’ in 2004 and 2005, the Condé Nast Traveler ‘Reader’s Choice List’ in 2003 and 2004, as well as the Travel+Leisure top 500 Greatest Hotels 2005.

LaPlaya Beach & Golf Resort is located at 9891 Gulf Shore Drive, Naples, FL 34108, facing the Gulf of Mexico.  For reservations, please call (800) 237-6883 or, for more information, visit the website at

Noble House Hotels & Resorts is a privately held real estate development company based in Seattle, Washington.  The company owns and manages 12 boutique hotels and resorts located in seven states and spanning the four coastal corners of the U.S.  Founded in 1980, the Noble House collection includes such renowned properties as The Adolphus in Dallas, Texas; Little Palm Island Resort & Spa in the Florida Keys and The Edgewater in Seattle, Washington. 

Brad Packer
Noble House Hotels & Resorts
(305) 860-4385
Also See: Noble House Hotels and Resorts Reopens LaPlaya Beach & Golf Resort Following a $45 million Renovation / Jan 2002
Noble House Hotels Names Stacy Martin as General Manager and Verdell Ekberg As Director of Marketing for The Shores Resort & Spa, Daytona Beach / May 2005

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