For Online Education
|Santa Clara, California (May 2005) - Milestone Internet Marketing,
Inc. announced today that Best Western International, The World's Largest
Hotel Chain®, has licensed the online version of its internet marketing
handbook, Hotels to HTMLs – A Complete Guide to Internet Marketing for
the Lodging Industry, for its North American members. As part of the agreement,
Best Western has secured rights to offer the electronic version of Hotels
to HTMLs exclusively through the Best Western International member intranet.
Find out more about the hand-book, reviews and online availability of the
As more and more consumers flock to the internet to look for hotels and lodging options, the hotel industry is transforming its marketing philosophy. Milestone’s successful book Hotels to HTMLs is an effective resource that hotel owners and managers have to achieve success on the Net. This highly-informative guide covers everything hotel owners and managers need to be competitive on the internet by utilizing search engines, travel sites, GDS and email marketing campaigns. Loaded with real life case studies, the Hotels to HTMLs™ handbook explains step-by step how to succeed in the virtual marketplace and how to improve you’re online bottom line.
“The Hotels to HTMLs e-book is a practical, tactical guide for both beginners and veterans, the layout makes it easy to read and it is a great reference tool for information as needed,” says Beth Delci, director, eBusiness Initiatives, Best Western International. “The e-book covers the importance of having an effective website, keeping the content up-to-date, how to handle third-party websites and how search engines work to populate information.”
Hotels to HTMLs provides a step-by-step strategy of how to develop effective internet marketing campaigns for your properties. The book describes in detail the process used to design search engine friendly websites that consistently rank high organically on search engines. Readers will discover a revolutionary formula that will attract people to your website, elevate your site’s ranking in all search engines and directories, maximize your hotel’s revenue by using distribution channels, such as travel sites, and create and implement an effective permission-based email marketing campaign. Whether you are advanced or just beginning your internet marketing journey, Hotels to HTMLs is user-friendly and filled with easy to understand concepts and processes that you can reference every day.
“No other book or online publication in the lodging industry encompasses such valid, up-to-date information, is so easy to use and relevant to today’s online environment,” adds Delci. “Member education is important to Best Western, its simple style make sit an extremely useful reference tool for any hotel owner or manager. Providing online educational opportunities supports Best Western’s goals to communicate online while at the same time provide tools that can maximize member profitability.”
Please visit the Milestone website at www.milestoneinternet.com to get more details about the book, workshops, availability and how to secure your copy today.
Milestone Internet Marketing, Inc. is a full-service internet marketing firm, specializing in internet marketing strategies and website development for the lodging industry. Milestone offers a complete suite of internet marketing tools, including website design, website promotions, booking engines, email marketing and travel site and GDS promotions for the lodging industry. Founder and President, Benu Aggarwal is a recognized expert in internet marketing and search engine optimization, and author of the acclaimed lodging handbook and seminar “From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry.” Hotel owners and operators seek out Milestone because of their unique ability to create complete packages, organic, search-engine friendly websites that rank high on search engines and increase sales and profitability and because of their deep knowledge of the travel industry.
Best Western International is THE WORLD’S LARGEST HOTEL CHAIN® with more than 4,100 hotels in 80 countries and territories. It is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members.