for The Melrose Hotel, Dallas
|DALLAS, Texas - (May 24, 2005) - J. Thomas Baker, general manager at
The Melrose Hotel, Dallas, announced today that Joe Massar has been named
director of sales and marketing for the property. With more than 16 years
experience in the hospitality industry, Massar comes to the Dallas property
from a position as director of sales and marketing at the Wyndham Arlington
Hotel in Dallas/Ft. Worth.
"Melrose Hotels have earned a reputation as luxury hotels high in customer
service and guest satisfaction and as our flagship property, The Melrose
Hotel, Dallas helped set the bar," continued Baker. "Joe's energy and enthusiasm
coupled with his extensive experience will allow the sales and marketing
staff to continually raise that bar and enable us to achieve our goals."
Prior to his time with the Wyndham Arlington, Massar was with the Gaylord Texan Resort and Convention Center in Grapevine, Texas. As director of Mid-Atlantic sales, he was responsible for attracting business out of the Maryland and Washington, D.C. areas, successfully generating over $2 million in revenue for the property.
Massar also spent seven years in various positions with Hyatt Hotels, including director of sales and marketing at both the Hyatt Regency, Dallas/Ft. Worth and the Hyatt Regency, Greenville. He also served as senior sales manager at the Hyatt Regency in Atlanta. Massar's career in hospitality began with six years of sales experience with the Marriott Corporation in various properties around the United States.
Massar holds a bachelor's degree in food and hotel management from the Rochester Institute of Technology.
About The Melrose Hotel, Dallas
About Melrose Hotels:
Kelly C. Hennigan
|Also See:||Christopher R. Alto Appointed General Manager at The Melrose Hotel, Washington, D.C. / April 2005|
|J. Thomas Baker Named Vice President of Marketing for Melrose Hotels / April 2005|