Hotel Online  Special Report


Heavlin Management Company Chooses ProfitSword to
Provide High-tech Business Intelligence Solution


CHANDLER, ARIZONA – May 9, 2005 – Heavlin Management Company, a Chandler, Arizona based newly incorporated hotel management firm, has chosen ProfitSword, LLC, as it’s provider for the innovative, web-based intelligence and reporting platform - ProfitSage.    
The move will provide Heavlin Management Company the technology it needs to support its aggressive growth plans over the next several years.  The ProfitSage Financial Suite gathers detailed information from several systems within a hotel, allowing property managers to interpret and share detailed, real-time hotel operations information with the corporate office and each other, with the ultimate goal of providing superior results to hotel owners.
The San Marcos Resort & Conference Center in Chandler began using ProfitSage in February of this year and Heavlin plans on purchasing two additional hotels before year-end.  Introduced in June 2003, the web-based ProfitSage software consists of six modules that interface with the property management system, back office accounting, sales automation and payroll systems in order to warehouse data.  The information is then used within the different modules to produce revenue reports, detailed forecasts, line-by-line budgets and hundreds of customized reports. ProfitSage also interfaces with Smith Travel reporting to provide comprehensive comparisons to the competitive set.
“ProfitSage will provide us with cutting edge technology we will need in order to achieve our goals at each hotel as well as help to launch Heavlin Management as a premier hotel management firm,” said Frank Heavlin, President of Heavlin Management.  “This type of technology will help us to provide real time information to our ownership groups and a strong return for their investment.  The key today is streamlining the decision making process and providing more timely, accurate and accessible management information in both single property and consolidated formats for property managers, corporate staff and owners,” says Heavlin.  “As we continue to provide positive financial returns for investors, Heavlin Management will be recognized as a solid management partner for other owners looking for equity investors and third party management agreements.”
“Eliminating data re-keying with interfaces to our current sales, reservations, and back office systems will streamline weekly and monthly financial reporting, and reduce manual intervention with no need for capital outlay,” said Jim Hewell, Controller for the San Marcos Resort.  “Forecasting and budgeting processes will be much easier and more accurate with the increase in the amount of comparative and historical data available.” 
ProfitSage provides modules for tracking daily revenue, forecasting, budgeting, journal, purchasing and marketing.  Each module can interface with the others, and since the entire system is web-based, users can view information in real time.  This empowers managers with information to make solid decisions that will positively impact the profitability of the hotel.  And because the program is custom designed around a company’s chart of accounts, managers can use it to generate consistent, standardized reports across a variety of brands and property types. 
“The hotels and the corporate office will have hundreds of customized, informative reports and graphs at their fingertips,” says Mike Patton, vice president of software development for ProfitSword.  “Likewise, data is presented in standard industry formats, so that reports are consistent across hotel brands.  This has been increasingly important at the corporate and ownership levels that are involved in multi-brand management.”
Heavlin adds, “With a growing portfolio, Heavlin Management needed to find a way to better manage information.  Now, we’ll be giving our hotel managers a tool that can provide information instantly so they can get back to managing people and not the process.  We strongly believe our investment in this type of technology will help us achieve our goals, not only for the next year, but for many years to come.”
 Founded in 2001, ProfitSword is an innovator in web-based business intelligence software for the hospitality industry.  The ProfitSage software provides seamless integration of data and real-time information to enhance hotel managers’ decision-making process.  ProfitSword is headquartered in Orlando, Florida.  For additional information on the company and its products, contact Tili Findley at (407) 909-8822.
Heavlin Management, a growing portfolio of full-service independent and branded hotels, is located at One San Marcos Place, Chandler, AZ  85225.  Contact Frank Heavlin, President, at (480) 812-0900, or via email at .

Tili Findley
(407) 909-8822

Frank Heavlin
Heavlin Management Company
(480) 812-0900

Also See: Premier Hotel Management Group Chooses ProfitSword to Provide Business Intelligence Software to its Portfolio / May 2005
InnSight Hotel Group Chooses ProfitSword to Provide High-Tech Business Reporting Solution / February 2005
ProfitSword, LLC Introduces New Web-based Business Intelligence Software Suite for Hospitality / July 2003

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