Hotel Online  Special Report

Domina Hotels & Resorts Launching
Four New Hotel Brands Worldwide


Milan, 2nd May 2005 - Domina Hotels & Resorts Worldwide Inc. has recently signed an agreement putting Leo Burnett Worldwide, Inc. in charge of “Brand & Image Development” to develop an international project for creating a brand structure for the future Domina Hotels & Resorts hotel chain.

Starting in the second half of 2005 and continuing in coming years, Domina Hotels & Resorts will launch four new hotel brands worldwide, divided by guest and usage type. Launches will take place all over the world until the impressive objective of over 250 openings is reached.

For the first time, every single hotel will be built placing the guests and their needs firmly at the center of the entire hotel system. Guests who are traveling for pleasure or for business have very different needs from each other. Domina Hotels and Resort’s services are built on its experience in providing real solutions to guests’ needs, to form a solid array of high-value services.

For example, the brand dedicated to business travel will be tailored to precisely fit the needs of business travelers. Guests will be connected in every room with a videoconferencing system, will receive news and newspapers from throughout the world, will be able to check and write email without connecting their laptops, and will have the option of unlimited calling 43 countries, free of charge. All with never more than three clicks of the mouse. 

“We chose Leo Burnett”, says Dr. Francesco Borrello, CEO of Domina Hotels & Resorts, “because we wanted an established partner of recognized prestige that has proven itself able to build a complex brand structure, plan a multibrand approach and serve as a strategic and creative partner while able to bring our solutions in synch with the end customer. 

Borrello continues, “We are proud to say that we have created a partnership today of great importance for the hotel market. We are a company gaining ever-more recognition as a major player on the international market, and we have found a new partner for our ambitious project that is part of a large network, well equipped to manage the growth of global brands.” Leo Burnett Italia is able to complement our expertise with Italian flavor that we hope will define the brand experience that our guests will find in our hotels. It will serve as a total “brand guardian” watching over each point of contact between the brands and each guest.

Nicola Novellone, C.O.O. of Leo Burnett, says, “We have been very excited about this project since the first meeting, as it can make the most of both our strategic expertise and the creative talent of our communication design department. We are delighted by their choice as it confirms Leo Burnett’s skill at managing a brand on the global level and at each point of contact with guests. Working on brand experience is always an exciting challenge for a brand like Leo Burnett which has always positioned itself as a brand serving brands”.

Founded in 2000, Domina Hotels & Resorts has 39 operating hotels based in 14 different locations over 3 continents. The hotel chain, which already has 4.590 available rooms, intends to continue its worldwide expansion and reach 250 hotels by the end of 2015. Domina Hotels & Resorts Worldwide Inc. is part of the Domina Group, owned by Ernesto Preatoni,  which also controls six tour operators in Europe. 


Olivia Durazzo
Corporate Director of Brand, Communication and PR, Domina Hotels & Resorts
tel +39 02 55004388

Also See: Raffaele Solferino Appointed Vice President Director of Operations Support for Domina Hotels & Resorts Worldwide Inc. / March 2005
Jean Patrick Thiry appointed Vice President Area Manager Africa and Indian Ocean Division for Domina Hotels & Resorts Worldwide Inc. / March 2005

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