Averaging $1.3 million per Day in 2005
|Silver Spring, MD (May 12, 2005) – Reservations booked via choicehotels.com,
the proprietary web site of worldwide lodging franchisor Choice Hotels
International (NYSE:CHH), have topped $1 million in revenues per day for
a total of 110 days thus far in 2005 – with the daily average for the year-to-date
totaling $1.3 million. Revenues have topped $1.5 million per day
for a total of 43 days thus far in 2005.
“Business delivered to our franchisees via choicehotels.com has been tremendous thus far this year,” said Mary Beth Knight, vice president, e-commerce for Choice Hotels.
Knight attributes the surge in online business to the company’s “Earn Nights or Flights 3X Faster” program, which ran between February 1 and April 30 and offered consumers who booked a room via choicehotel.com at any Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion or MainStay Suites brand hotel in the U.S. and Caribbean triple Choice Privileges points or triple airline/miles credits.
Worldwide lodging franchisor Choice Hotels International (NYSE:CHH) markets more than 5,000 hotels in over 40 countries under the brand names Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge and Rodeway Inn. The company's newest brand, Cambria Suites, launched in January 2005. For more information on Choice, visit the company's web site at choicehotels.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Cambria Suites, Econo Lodge, Rodeway Inn and Choice Privileges are proprietary trademarks and service marks of Choice Hotels International.
Anne Papa Curtis
|Also See:||Major Hotel Chains Grow Internet Reservations Over 22% in 2004; Brand Websites Increase Volume of Reservations Over 31% / April 2005|
|Major Hotel Chains Grew Internet Reservations by 24% 2004 YTD; TravelCLICK Reports eTRAK Results from 30 Leading Brands / January 2005|