Hotel Online  Special Report
Blue Square Studio Launches 2.2 Version of
Rebranded “Hospitality Toolkit” at HITEC 2005

Scottsdale AZ (May 20, 2005) -- Blue Square Studios, a leading provider of Web-based business solutions for the hospitality industry, will unveil the latest, 2.2, version of its popular e-commerce product at HITEC in Los Angeles this June. The company's signature product, formerly known as “Hotel Site Toolkit” was re-branded “Hospitality Toolkit” with the upgrade and will be featured in their booth, #1227 at the show. 

The new name reflects the interest shown by restaurant, spa and club owners as well as the independent and group hotel companies that have adopted Blue Square Studios' technology. Hospitality Toolkit continues to enable clients to increase online bookings, reduce operating costs and manage Internet marketing campaigns to yield maximum profit and productivity.  Hospitality Toolkit features and enhancements include: 

  • Content Management functionality that gives even the novice website editor the ability to quickly and easily update text, images, and other special promotional, product and package details to take advantage of market opportunities and need periods.  The 2.2 version of Hospitality Toolkit includes updates to all applications, plus “smart” integration with the Hospitality Toolkit Platform. 
  • eMarketing/ROI tools that allow for easily creating, editing and delivering targeted email campaigns. Clients can choose to manage email campaigns themselves or have Blue Square Studios manage them. Advanced tracking and ROI reporting tools allow marketing executives to track results, test formats and offers and determine ROI in real-time from marketing sources including email, search engine optimization, pay per click and even offline ad campaigns. 
  • Channel Management functionality that automates the transfer, in real time, of inventory, rates and restrictions directly from the property PMS (or CRS) to any or all of its Distribution Channels. 
  • Reservations. Allows unlimited reservations processing for one flat, monthly fee rather than per transaction. Hospitality Toolkit encourages the growth of bookings (and bottomline results)  instead of handicapping production with fees that increase as reservations do. 
  • Hospitality Toolkit Platform. The 2.2 version boasts significant improvements to its system-wide media library. The media library now features a “smart” flash-based cropping and automated rescaling tool – which automatically detects media type, size and location when choosing new media. The platform also includes built-in security and workflow approval processes so the web-updating responsibility can be assigned (and controlled by) a specific individual or group. 
“By combining the functionality of the Hospitality Toolkit with award-winning designs, Blue Square Studios has created a reputation in the industry for delivering revenue-generating Web sites and extranets for clients of all sizes,” said Shane Ettestad, President & CEO of Blue Square Studios, in announcing the company's HITEC plans.  ”We know from experience that hospitality clients rely heavily on their technical vendors as partners; but it is always gratifying when our clients tell us how much they value Blue Square Studios and the fact that our tools are extremely easy to use and free them to manage their business and get results, easily and amazingly effectively.” 

Blue Square Studio clients range from small hotel chains/management groups to large hotel corporations (Hilton, Hostmark Hospitality Group and Woodfin Suite Hotels), and from destination properties and boutique hotels (Sedona Resorts' Enchantment and Mii amo, The Amalfi Hotel in Chicago and the Inn at Dos Brisas) to restaurant groups and stand-alone properties, such as the Portola Plaza Hotel. 

For more information visit, email or call  602.795.5946. 

About Blue Square Studios: 
Blue Square Studios ( is a leading provider of Web-based business solutions for the hospitality industry. By combining its Hospitality Toolkit with their award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes.  Blue Square Studios clients include Hostmark Hospitality Group, Hilton Hotels Corporation, Enchantment Resort and Woodfin Suite Hotels.



Stephanie Seacord 
Leading Edge 
135 Piscassic Road (Box 960) 
Newfields NH 03856 
T: 603-772-1835 
F: 603-772-7066

Also See: Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004
Blue Square Studios Implements Custom Technology Solutions for Hilton Hotels' Food & Beverage Operations / June 2004
Four Vendors Demonstrate Live, Fully Automated Supply System to Distribution Channel Integration at HITEC / June 2004
Hostmark Hospitality Group Selects Hotel Site ToolkitTM and Starts by Launching the Edgy, New Amalfi Hotel Chicago / December 2003
Blue Square Studios Hotel Site Toolkit Selected as Core Internet Technology for LAuberge de Sedona / Sept 2003

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