New Marketing Relationship
revenue enhancing products and services
Dallas, TX June 20 - SynXis, a Sabre Holdings (NYSE:TSG) company, announced today a preferred marketing agreement with E-site Marketing, an award-winning Internet marketing solution provider.
The relationship will give hotel properties using the SynXis RedX™ distribution management system access to e-marketing services such as search engine optimization, website design and development, e-marketing tools and pay-per-click-advertising campaign management. These tools and services will help drive more qualified consumers to their Websites resulting in increased revenue for the hotels.
“With the distribution landscape shifting, increasing the importance of direct consumer bookings, many of our properties are looking for help marketing their properties on the Web,” said Bill Nicholson, president and general manager, SynXis. “E-site Marketing is already working with many of our customers and has had great success with driving incremental Website-direct business through our booking engines. Our new agreement with E-site Marketing provides a seamless way for all of our hotels to get access to these online marketing programs with proven and demonstrable ROI.”
In addition to marketing services, E-site Marketing and SynXis will be offering private-labeled and co-branded products that will benefit their customers. RezTrack™, a unique reporting tool that measures the direct return on online marketing investments by detailed conversion tracking of Website reservations, is the first of those products and has already been integrated into RedX. The RezTrack™ tool is a simple way for hotels to quickly understand their current Website business mix and determine what Internet marketing services they need to take their Website business volumes to the next level.
“We have been working with SynXis for many years and have found that we share the goal of helping hotels use electronic distribution as a means to promote themselves and optimize their revenue,” said Felix Laboy, president and CEO, E-site Marketing. “We are excited about the partnership and the opportunities it will provide for both our companies and our customers.”
About SynXis® Corporation
SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. All of these reservations can connect directly with the PMS. SynXis is the technology source for more than 7,000 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Vantis, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels.
SynXis' corporate headquarters is in Dallas, with offices in Denver, Boston and Amsterdam. For more information on SynXis and its products, please call 303-595-2500, e-mail email@example.com, or visit our Web site at www.synxis.com.
About Sabre Holdings Corporation
Sabre Holdings, an S&P 500 company, is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations and travel suppliers through its companies: Travelocity, Sabre Travel Network, and Sabre Airline Solutions. Headquartered in Southlake, Texas, in the Dallas-Fort Worth Metroplex, the company has approximately 6,800 employees in 45 countries. Full year 2004 revenues totaled $2.1 billion. Sabre Holdings is traded on the New York Stock Exchange under the symbol TSG. More information is available at www.sabre-holdings.com. CONTACT: Sabre Holdings Corporation, Nanci Williams, 682-605-2271 firstname.lastname@example.org
About E-site Marketing
E-site Marketing, located in Bethesda, MD, specializes in creating Internet marketing solutions and Web sites exclusively for the hospitality industry. The company's unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment. Customers include world-class hotels, resorts and destinations in the U.S., Canada, Europe, Mexico, Australia, Africa and the Caribbean. For more information on E-site Marketing and its products and services, please call 301-986-9566 ext. 11, e-mail email@example.com or visit our website www.esitemarketing.com.
|Also See||SynXis RedX Distribution Management System Gains Momentum and Customer Approval / June 2005|
|SynXis Reaches 7,000 Properties on its Reservation & Distribution Management System / June 2005|
|Larkspur Hospitality Selects SynXis Distribution Management Products and Services / May 2005|
|KSL Resorts Switches to SynXis Distribution Technology/ January 2005|
|The HIP Palms Casino Resort in Las Vegas Switches to SynXis for Distribution Management Services and Technology / December 2004|
|The SynXis Dashboard Is Selected by The Fitzpatrick Hotel Group to Enable Quick and Efficient Revenue Management / September 2004|
|Magnolia Hotels Choose Synxis for New Chain Code (MG) Launch / September 2004|
|SynXis Debuts its Next Generation Reservation System at HITEC 2004 in Dallas; Web-based, modular system includes a first-of-its-kind Dashboard / June 2004|
|SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004|
|SynXis Chosen by Industry Veteran; Sheri Bender to Join Strong Sales Team at SynXis / May 2004|
|Empire Hotel Group Selects SynXis Services and Technology to Increase Reservations at their New York Properties / April 2004|
|Sonesta Chooses SynXis As its Full Reservation Management and Distribution Partner / February 2004|
|JRK Hosptiality Group Adds Two New York Properties to the SynXis Reservation Management System / February 2004|
|SynXis and hubX Announce Merger of Companies and Technology / January 2004|
|SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003|
|Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003|
|The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003|
|SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003|
|Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003|
|The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003|
|New England Innkeepers Association Selects the Synxis Booking Engine / June 2003|
|Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003|
|Continued Growth at Synxis® Fuels Personnel Changes / April 2003|
|Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003|
|SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003|
|SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002|
|SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002|
|The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002|
|SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002|
|SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002|
|Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002|
|SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001|