GuestWare Unveils New SmartRunner for Pocket PC
and Java-Enabled Cell Phones at HITEC
Application Adds Speed, Functionality to Industry’s
Leading Rapid Response System 
SEATTLE — June 15, 2005 — Diversified Computer Corp. (DCC), maker of GuestWare, the lodging industry’s leading customer relationship management software, announced that it will introduce its new SmartRunner Rapid Response application for Pocket PCs and specific Java-enabled cell phones at HITEC. The new version offers dramatic improvements in speed and functionality when compared with e-mail-based messaging systems. 

Whether it is a Pocket PC over the hotel’s Wi-Fi network or Java-enabled cell phones using the carrier’s network, direct IP connections are more efficient than e-mail-based messaging and should eliminate any time delay experienced with e-mail. In addition, the GuestWare SmartRunner functionality on the Pocket PC goes far beyond what is available with standard two-way paging devices. 

GuestWare’s Rapid Response system is used by hundreds of hotels worldwide. In hotels using Rapid Response, guests call a service associate when they have a request or a problem. GuestWare enables the associate to quickly log and dispatch the call. GuestWare helps automate the guest response process by tracking open requests and alerting dispatchers when calls are overdue. 

Using GuestWare’s Communication Server with Rapid Response, hotels automate the dispatching process via a two-way text pager carried by engineers and runners. The paging solution reduces radio traffic, provides more accountability and reduces labor associated with dispatching and task status updating. 

New SmartRunner accelerates guest response process

GuestWare’s new SmartRunner application adds another level of efficiency to the guest response process by reducing the communication latency associated with e-mail-based messaging. In addition to the performance increases, the new application provides added functionality and ease of use for faster end user adoption.

“In addition to speed and simple design, SmartRunner will support multiple languages such as Spanish,” says Mike Benjamin, Vice President Sales for Seattle-based DCC. “Users also will be able to change the incident code. For example, if a guest reports a generic TV problem, the engineer can use menus to quickly reply and close the call with the specific issue—a dead remote battery, for example. This level of detail is critical later when analyzing trends.” 

Although WiFi is still catching on, Benjamin says the lodging industry is ready for a WiFi-based SmartRunner application.

“Many hotels are expanding Wi-Fi coverage from the public areas to guest rooms and back-of-the house areas,” he says. “GuestWare is a perfect application to leverage this investment.”

GuestWare provides another way for hotel owners and operators to achieve a return on their communications infrastructure investment. Reliable and efficient internal communications results in faster response to guest requests and more satisfied customers. 

GuestWare’s new SmartRunner application will be on display at booth 1032 at HITEC. The event will be held June 20 to 23 at the Los Angeles Convention Center. 

About GuestWare:

GuestWare provides property and enterprise CRM solutions specifically to the lodging industry with more than 15 PMS interfaces and more than 700 hotel customers. GuestWare enables hotels and management companies to streamline and enhance service delivery and guest recognition processes. GuestWare was the first company to develop a comprehensive Rapid Response problem resolution system integrated with guest recognition and essential to successful customer relationship management.

GuestWare, Customer Relationship Management software for the lodging industry, is developed, marketed, implemented and supported by Diversified Computer Corp., Seattle. GuestWare’s suite of software products includes Enterprise, Guest Recognition, Rapid Response, Incident Tracking, Facilities Maintenance, Comment Card Tracking and Communication Server. GuestWare is installed in more than 700 hotels worldwide. For more information about GuestWare, go to www.guestware.com, or contact Mike Benjamin at (888) 504-8378.



Mike Benjamin
Vice President, Sales
E-mail: Mikeb@guestware.com

Glenn Hasek
Hasek Communications
(440) 243-2055
E-mail: hasekcom@aol.com

Also See Diversified Computer Corp. Moves GuestWare Headquarters to Seattle’s Futuristic, High-Tech Fisher Plaza; Cites Increased Demand for Safe and Secure Data Hosting / February 2005
Park Hyatt Chicago Chooses GuestWare to Power Call Center; Hotel is Seventh Hyatt Branded Hotel to Select Industry Leading CRM Solution / December 2004
GuestWare Partners with iPost to Add Personalized Direct E-mail Marketing to Industry Leading Guest Recognition Solution / November 2004
GuestWare, Mintek Mobile Data Solutions Form Strategic Alliance; Agreement Allows Both to Coordinate Sales, Marketing and Development Efforts / September 2004
Las Vegas’ Tropicana Resort and Casino Goes ‘Live’ With GuestWare; Sister Hotel in Atlantic City Touts CRM Software’s Benefits / August 2004
Case Study: With GuestWare’s Help, Service Teams at La Cabana All Suite Beach Resort and Casino Drastically Reduce Room Defects, Accelerate Response Time / June 2004 
Six Sigma Black Belt Hired to Sell Industry Leading GuestWare Software / April 2004
Downtown Houston’s Hotel ICON, Benchmark Hospitality’s First Personal Luxury Hotel Property, Installs GuestWare to Enhance Personalized Service / April 2004
Turning Problems into Opportunities: Guest Response Systems Provide the Data Needed to Eliminate Defects, Improve Processes and Increase Guest Satisfaction / December 2003
Tired of Fighting Fires? Proactive Hotel Managers Implement Guest Call Centers to Deliver Outstanding Service, Save Thousands of Dollars / November 2003
GuestWare, Arch Wireless Form Alliance to Provide Powerful Two-Way Messaging Solution / June 2003
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Case Study: Monterey Plaza Hotel & Spa’s GuestWare Guru Pushes Software to its Limit / April 2003 
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GuestWare Helps Streamline, Untangle Blue Mountain Ski Resort’s Guest Response Processes / Feb 2003
Case Study: Kimpton Implements GuestWare’s Enterprise to Provide Powerful Guest Service / June 2002 
Customer-Relationship Management Software Helps Salt Lake City's Hotel Monaco Beat the Competition / April 2002 
GuestWare Propels Peabody Orlando to National AH&LA Guest Relations Award / April 2002 
Kimpton Hotel & Restaurant Group Installs GuestWare to Improve Guest Loyalty Program / July 2001 

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