Marketing Partnership; TIG Global to Advertise
Across Kayak Network For More Than 100
Of Its Hotel Clients
|NORWALK, CT and WASHINGTON, DC – June 3, 2005
– Kayak.com, a comparison shopping travel site created by co-founders of
Orbitz, Expedia and Travelocity, and TIG Global (www.TIGglobal.com)
today announced a yearlong preferred marketing partnership. TIG Global,
the leading provider of interactive marketing services for hotels, will
utilize patent-pending technology from Kayak Network (www.kayaknetwork.com)
to drive business to more than 100 of its client websites.
Kayak Network’s unique technology permits hotel advertisers to target marketing campaigns based on hotels’ specific need dates and travelers’ search parameters, including their dates of travel. In addition, Kayak Network’s cost-per-click pricing means that advertisers, including participating TIG Global hotels, only pay when travelers respond to their campaign.
Consistent with its goal of driving increased direct incremental revenue to its client hotels, TIG Global will employ Kayak Network’s marketing tools to generate qualified, cost-effective traffic to TIG Global client websites. TIG Global will integrate Kayak Network into its interactive marketing plans for participating clients. TIG Global and Kayak will together develop advanced reporting tools to track and optimize the effectiveness of its campaigns.
“Active participation in Kayak.com’s marketing tools will take our hotel clients’ ROI to the next level, creating direct positive impact on net operating income,” said Sue Heilbronner, executive vice president of marketing and business development for TIG Global. “TIG Global is always interested in building preferred relationships with industry-leading partners and in leveraging the newest, most efficient advertising tools in the hospitality industry on behalf of our clients.”
“Kayak Network’s partnership with TIG Global will provide participating hotels with first-of-its-kind marketing exposure, and Kayak’s monthly site traffic of several million visitors and partnerships with AOL, About.com, Lonely Planet, and USA Today will drive qualified traffic to the lodging industry when they need it most,” said Drew Patterson, director of business development at Kayak.com and former director of distribution at Starwood Hotels & Resorts.
|Also See:||TIG Global’s New RFP Tracking & Reporting Captures More Meetings and Group Business for Hotel Clients / May 2005|
|TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005|
|New ‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005|
|TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of marketing and business development, John Tunney named EVP of finance and administration / February 2005|
|TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005|
|TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005|
|TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005|
|Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004|
|Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004|
|Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004|
|Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004|
|Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003|
|Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003|
|Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003|
|Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003|
|Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003|