Hotel Online  Special Report

InnLink and The Rubicon Group Create Strategic Alliance
for Revenue Management and Enhanced
Inventory and Distribution Controls
Hendersonville, TN and Atlanta, GA – June 16, 2005 -  InnLink and The Rubicon Group announce the signing of a strategic alliance that enables InnLink’s hotel customers to utilize Rubicon’s powerful MarketVision™ Rate Management tools and competitive shopping strategies through InnLink’s proprietary RESmatrix data and information management system.  InnLink’s customers will have the option to subscribe to Rubicon’s services, to view competitive sets and rates for multiple arrival dates and for any length of stay, and modify channel inventories and rates.  MarketVision™ allows shopping up to one year in the future and permits the user to save search criteria for quick repeated usage.

“An essential part of every Revenue Manager’s toolkit is the regular evaluation of the competitions' price positions. Rubicon’s MarketVision™ system has been developed to provide comprehensive rate information for hotels so that sound rate and inventory decisions can be made quickly and effectively.  Coupled with InnLink and their RESmatrix application, the hotelier will have sophisticated – yet easy to use – tools available to make the best decisions for his property,” according to Steve Swope, president of The Rubicon Group.

Mike Young, InnLink’s president says, “InnLink chose The Rubicon Group for revenue management due to its innovative and industry-leading technologies and hospitality experience.  Their track record with worldwide hotel companies and independent properties alike certainly speaks for itself.  The integration between our two systems will provide our joint customers with unique and unparalleled tools to control distribution and rates through GDS and Internet channels at an affordable price.”

About InnLink:

Founded in 1991, InnLink ( provides a variety of reservation services for hotels and hotel companies including vLINK – comprehensive private-label voice reservations; eLINK – seamless GDS connectivity for travel agents and Internet travel portal connectivity for consumers; iLINK – a private label Booking Engine; and RESmatrix – InnLink’s easy-to-use, graphical data and information management tool. InnLink maximizes channel-managed, reservation revenue streams for over 1000 hotels, resorts, inns, and extended-stay properties in the Americas and Europe.  Central to InnLink’s service is a dedication to excellence and to superior customer service.  InnLink is a wholly owned subsidiary of ShoLodge, Inc. of Hendersonville, Tennessee. For more information, contact Mike Otten, Director of Sales and Marketing, at 770.431.6828 or

About The Rubicon Group:

The Rubicon Group (, the leading provider of competitive rate information to the travel industry, is committed to providing practical solutions to complex business problems; bringing order to a chaotic marketplace. Rubicon’s 6,000 MarketVision users include individual hotel and car rental locations as well as corporate organizations including Hilton Hotels Corporation, Omni Hotels, Marriott International, Starwood Hotels & Resorts, Alamo Car Rental and National Car Rental. The Rubicon Group is headquartered in Atlanta, Georgia with offices in Minneapolis and London. For more information, Rubicon may be contacted at (770) 553-1940 or via email at


InnLink, L.L.C.
Mike Otten
Director- Sales/Marketing
PH:    770.431.6828
FX:  801.409.8939

Also See Value Place Goes Live with InnLink’s Reservation Services / January 2005
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InnLink Chosen by Select Franchising, Inc. for Reservation Services / December 2004
Lees Inns chooses InnLink for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / November 2003
Safar Hotels, Inc. Selects InnLink to Provide Complete Reservation Services for New Hotel Brand and Membership Organization / November 2003
Moonstone Hotels Increases Reservations Through InnLink / August 2003
The AmericInn® Lodging System Completes Chainwide Conversion to New Central Reservation System / July 2003
InnLink Acquires; Enters Online Web and Retail Travel Businesses / May 2003
InnLink and Launch GDS and Online Internet Reservation Services to the Bed and Breakfast Industry / April 2003
AmericInn Signs InnLink for Central Reservation System Management; Chainwide Conversion Scheduled for June 2003 / March 2003
InnLink Signs Suburban Franchise Systems’ 61 Hotels for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / Dec 2002
InnLink Creates a “Perfect Union” with GuestHouse International Franchise Systems / Aug 2002
InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 

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