for Revenue Management and Enhanced
Inventory and Distribution Controls
|Hendersonville, TN and Atlanta, GA – June 16,
2005 - InnLink and The Rubicon Group announce the signing of a strategic
alliance that enables InnLink’s hotel customers to utilize Rubicon’s powerful
MarketVision™ Rate Management tools and competitive shopping strategies
through InnLink’s proprietary RESmatrix data and information management
system. InnLink’s customers will have the option to subscribe to
Rubicon’s services, to view competitive sets and rates for multiple arrival
dates and for any length of stay, and modify channel inventories and rates.
MarketVision™ allows shopping up to one year in the future and permits
the user to save search criteria for quick repeated usage.
“An essential part of every Revenue Manager’s toolkit is the regular evaluation of the competitions' price positions. Rubicon’s MarketVision™ system has been developed to provide comprehensive rate information for hotels so that sound rate and inventory decisions can be made quickly and effectively. Coupled with InnLink and their RESmatrix application, the hotelier will have sophisticated – yet easy to use – tools available to make the best decisions for his property,” according to Steve Swope, president of The Rubicon Group.
Mike Young, InnLink’s president says, “InnLink chose The Rubicon Group for revenue management due to its innovative and industry-leading technologies and hospitality experience. Their track record with worldwide hotel companies and independent properties alike certainly speaks for itself. The integration between our two systems will provide our joint customers with unique and unparalleled tools to control distribution and rates through GDS and Internet channels at an affordable price.”
Founded in 1991, InnLink (www.innlink.com) provides a variety of reservation services for hotels and hotel companies including vLINK – comprehensive private-label voice reservations; eLINK – seamless GDS connectivity for travel agents and Internet travel portal connectivity for consumers; iLINK – a private label Booking Engine; and RESmatrix – InnLink’s easy-to-use, graphical data and information management tool. InnLink maximizes channel-managed, reservation revenue streams for over 1000 hotels, resorts, inns, and extended-stay properties in the Americas and Europe. Central to InnLink’s service is a dedication to excellence and to superior customer service. InnLink is a wholly owned subsidiary of ShoLodge, Inc. of Hendersonville, Tennessee. For more information, contact Mike Otten, Director of Sales and Marketing, at 770.431.6828 or firstname.lastname@example.org.
About The Rubicon Group:
The Rubicon Group (www.therubicongroup.com), the leading provider of competitive rate information to the travel industry, is committed to providing practical solutions to complex business problems; bringing order to a chaotic marketplace. Rubicon’s 6,000 MarketVision users include individual hotel and car rental locations as well as corporate organizations including Hilton Hotels Corporation, Omni Hotels, Marriott International, Starwood Hotels & Resorts, Alamo Car Rental and National Car Rental. The Rubicon Group is headquartered in Atlanta, Georgia with offices in Minneapolis and London. For more information, Rubicon may be contacted at (770) 553-1940 or via email at information@TheRubiconGroup.com.
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