Hotel Online  Special Report

 Hilton Hotels Corporation Enters into a Master
Licensing Agreement with Starbucks


BEVERLY HILLS, Calif. - June 2, 2005 -- "I'll Take a Luxury Suite and a Grande Frappuccino(R) Blended Beverage, Please."  More guests of Hilton, Doubletree and Embassy Suites Hotels will begin their day with delicious Starbucks(R) beverages and pastries now that Hilton Hotels Corporation has entered into a master licensing agreement with Starbucks that will enable selected Hilton Family full service hotels to operate Starbucks licensed stores. The hotel-based stores will provide new outlets for Starbucks customers to enjoy Starbucks brewed coffee and espresso drinks, Frappuccino(R) blended beverages, Tazo(R) teas, and a variety of pastries.

Under the new agreement with Starbucks, selected Hilton, Doubletree and Embassy Suites Hotels will have the opportunity to open and operate a Starbucks store within their hotel location provided they meet Starbucks business and licensing requirements. Among the first hotels expected to introduce new Starbucks stores are the Waldorf=Astoria(R), Hilton Anaheim, Hilton New York, Hilton Springfield, Hilton St. Petersburg, Embassy Suites Hotel Niagara Falls and the Embassy Suites Hotel San Diego Bay.

"We are very excited to bring the renowned quality and variety of Starbucks offerings into more of our hotels," said Paul Keeler, vice president of food & beverage, Hilton Hotels Corporation. "Our guests will be delighted to enjoy their favorite Starbucks treats in the hotel when they are staying with us at a participating Hilton, Doubletree or Embassy Suites Hotels property."

Hilton Hotels Corporation (NYSE:HLT) is recognized internationally as a preeminent hospitality company. 

Also See: Dialing Room Service for a Venti Caramel Macchiato; Room Service Waiters at Denver's Westin Tabor Center Learn a New Language - the Starbucks Menu / October 2004
Hyatt Hotels Now Offers Starbucks Coffee In all North American Restaurants, Room Service and Banquets / Feb 2001

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