Hotel Online  Special Report

Hilton Hotels Corp. Initiates Distribution Standard and
Online Accreditation Process for Third Party
Online Travel Sites
. and Are the First Fully Accredited
.,, and
Have Received Temporary Accreditation 


BEVERLY HILLS, Calif., June 2, 2005 – Hilton Hotels Corporation (HHC) has introduced a new Distribution Standard and Online Accreditation Process, effective immediately.  The new Standard provides that when a Hilton Family hotel opts to offer third-party online merchant or opaque inventory, the company requires them to participate solely with HHC Accredited Distributors.

“With our Distribution Standard and Online Accreditation Process, the Hilton Family of Hotels aims to build stronger relationships with third-party online distributors that offer better protection for our customers and brands, with flexible options and favorable terms for all our hotels -- a critical mix in today’s business environment,” said Tom Keltner, president – brand performance and development group, Hilton Hotels Corporation.  “Our Standard demonstrates our continued commitment to brand integrity, and further promotes consumer confidence across the entire Hilton Family of Hotels.”

Highlights of the Hilton Family of Hotels Distribution Standard and Accreditation Process include:

  • Increased protection and value for the Hilton Family of Hotels over the long-term
  • Relationships with reputable distributors who share our commitment to practices that are within the best interest of our hotels, owners and customers
  • Flexibility for all Hilton Family hotels, leveraging our OnQ™ technology advantage
  • Consistent delivery on the Hilton Family Our Best Rates. Guaranteed.* promise and are the first fully Accredited Distributors.,, and have received temporary Accreditation (and are actively working with HHC toward full accreditation status).  This enables Hilton Hotels Corporation to implement the new standard with more than 80% of the third-party online merchant/opaque market.  “We are very pleased that and have worked with us to extend our relationship and become the first fully Accredited Distributors,” Keltner continued.

“In 2003, the Hilton Family was one of the first in our industry to announce a pricing integrity strategy across all booking channels, and followed up with the launch of Our Best Rates. Guaranteed.,” said Keltner.  “Now, with our new Distribution Standard and third-party online Accreditation process, we continue to reinforce our promise to our hotels and our guests.” 

In addition to Our Best Rates. Guaranteed., benefits of booking online reservations via the Hilton Family websites include:  the ability to earn Hilton HHonors® Points & Miles®, no added booking fees, access to eFolio, and hotel choices that meet nearly every travel need.  Hilton brands websites are crossing new booking milestones and have become one of the dominant channels that customers prefer to book our hotels (at almost 14% of revenues and 90% of all online bookings).  Online reservations can be made via Hilton Family websites, including:,,,,,,,, and

Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company.  The company develops, owns, manages or franchises more than 2,200 hotels, resorts and vacation ownership properties.


Kendra Walker

Also See: The Owners’ Association of InterContinental Hotels Group Supports IHG’s Move to Deal Only with Certified Third Party Online Distributors / August 2004
While Global Hotel Chains Are Trying to Get to Grips with Third-party Online Providers, Smaller Hotel Groups and Independents Are Welcoming Them with Open Arms / Steve Shellum / May 2005

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