Gain Insight on e-Mail Marketing
|June 14, 2005 - Travel consumers who frequently use the internet to
plan and research travel will assist industry technology marketing professionals
for the second consecutive year at the e-Mail Marketing Insight: Travel
and Tourism Trends Conference, being held July 14 and 15 in Chicago,
The consumers, who are part of an exclusive online panel, will reveal their attitudes and opinions about how they search for travel venues, what motivates the choices they make and how they perceive e-mail and web promotions. The panel will answer several questions from an online survey covering topics from web searches to e-mail newsletter subscriptions.
A similar group of consumers were surveyed for the inaugural e-Mail Marketing Insight Conference in August of 2004. Here is a sampling of the results:
“These are the types of scenarios that we will be taking a close look at during the two-day conference,” said Dave Serino, e-Strategist for Gammet Interactive and conference founder. “This type of data set gives us an excellent opportunity to view consumer trends. After we take a good look at the situation, we’re able to suggest some possible strategies and solutions. It is the kind of information that travel marketers can quickly and effectively apply to their existing programs.”
Unlike other educational conferences currently offered to technology marketers, e-Mail Marketing Insight is developed specifically for the travel and tourism industry. Along with the research and survey results, the program will include technology marketing trends, reviews of the travel industry’s best e-mail marketing programs, and a panel of tourism marketers discussing their programs. This year there will be a bonus session on search engine optimization.
Serino, who is the lead presenter and organizer, has more than 15 years of hospitality and tourism marketing experience. He will be joined by renowned tourism industry consultant, author and speaker, Bill Geist, of Zeitgeist Consulting.
All of this real-world internet marketing knowledge, and exclusive networking opportunities, are offered for an affordable price of $399 per attendee. For registration information visit the conference web site at www.emailmarketinginsight.com or call 1-866-878-8824. Registration deadline is July1.
|Also See:||Insight on e-Mail Marketing Programs Offered to Tourism Industry / May 2005|