Booth # 1439
|June 15, 2005 - Although the hospitality industry is showing modest
signs of recovery, profitability is still lagging. Higher operating costs,
pressure to increase guest satisfaction and occupancy and greater competition
from other brands and independents are all causing hoteliers to look for
new sources of revenue, as well as to better profile their existing services.
Typically, hotels tend to interact (or sell) to their guests either before they arrive in the form of confirmation emails, or after they leave in the form of loyalty updates and offers. However, they tend to disconnect from the guest when they are actually in the room, not acting on his or her individual preferences and buying habits when they are most ready to spend money.
Extenway’s approach to this situation is to turn a typical entertainment-only in-room media device; like an LCD TV screen, into an interactive CRM platform; one that not only offers premium entertainment content, but allows guests and hotel management to interact real-time on a 1:1 basis.
Here’s an example: Let’s say your property is having a soft period and restaurant reservations are down. Extenway will allow you to generate a list of all the guests currently staying at your hotel who have eaten at the restaurant in the past but have not booked this time around. You will then be able to push a personal message to them on our HDTV screen welcoming them back and offering them a drink or a meal in your restaurant at a discount.
In a nutshell, Hoteliers will be able to identify each of the guests staying at their property as well as their individual profiles, and deliver offers that are both personal and valuable.
And since Extenway’s in-room media device also offers true TV-PC convergence, you can also provide your guests a large number of other revenue generating services, like full on-screen internet access, virtual concierge and valet services, Microsoft Office TM applications, games etc…all this in addition to Video on Demand on a stunning high resolution flat-screen.
Interested in finding out more?
Extenway Solutions Inc.