Unprecedented Combined Dynamic and
Traditional Package Price Tracking
--See Electrobug at Hitec at stand 1024--
LONDON— As dynamic packages continue to grow as a share of travel revenue, both agents and suppliers have found that they need some mechanism for measuring their competitiveness in this space. Traditional packages continue to be a significant revenue generator, especially for resort breaks in key school holiday seasons. Electrobug Technologies and Pricing Intelligence— both UK-based firms— have teamed up to provide an integrated solution, enabling clients to track both traditional package prices via ViewData, and dynamic package prices through the web.
Mark Heynen, Managing Director of Electrobug, claims that this combined approach is the best way to go: “While we have been helping blue chip online travel agents track dynamic package prices for over half a year now, we feel that a combined approach is the best way to go. By teaming up with a specialist in the traditional package space, we have ensured that our clients get a comprehensive view of the market for package products. We feel both hotels and travel agents will benefit greatly from using this service—both for managing their channels and for maximizing profitability. This adds yet another compelling service to our wide suite of services, helping every conceivable player in the travel industry track every conceivable price, eliminating the need for time consuming manual checks.”
Steve Marchant, Managing Director of Pricing Intelligence agrees with this assessment: “The majority of these packages (c 80%) are sold via travel agents using Viewdata. Package holiday operators typically have a very clear idea of the product matches they require between their own and competing products. Due to the extensive range of packages available, resource constraints and predominantly manual yield management techniques, data sampling of competitor prices is a more practical solution than ‘en mass’ price collection. This is where our solution fits a critical need.”
XL.com has already signed on for the innovative service. “We had a requirement for a comprehensive overview of the packages market, as we have high expectations for generating revenue from this market, and want to ensure we have the best possible competitive position.” says Mark Henderson, Pricing and Yield Controller at XL.com. “After reviewing the options available in the marketplace, we found this unique combined approach to be the best for our needs.”
The data service will be sold by both Pricing Intelligence and Electrobug Technologies, and is available worldwide today. Electrobug will be exhibiting at Hitec in Los Angeles next week on Stand 1024, and will be exhibiting this product along with its market leading Rate Check, Rate Change, and Rate Parity Control products for hotels.
About Electrobug Technologies
Electrobug Technologies (www.electrobug.com), based in London, England, was initially conceived on the notion that the "Internet is the database." The company has been active for over five years, and has developed a suite of online data retrieval tools for price tracking, currently in use at a number of retailers, airlines, hotels, and online travel agencies. These tools automatically retrieve prices from various web sites, normalize the data sets, and report the results to a set of customized Excel and HTML reports that are utilized for channel management and competitor price intelligence. Electrobug’s clients include Lufthansa, Sol Melia Hotels, Expedia, Lastminute.com, Priceline.com, Sainsburys, and Tesco.
About Pricing Intelligence
Pricing Intelligence (www.pricingintel.com) products are all web browser based “services” that place customers in control and allow them to choose exactly what they want to compare. They allow travel companies to define a basket of their most important goods and the competitor equivalents and have them “shopped” by Pricing Intelligence at a frequency of their choosing. Shopping results are available through our secure clients website and can be viewed through a series of powerful report templates. Pricing Intelligence’s clients include Thomas Cook and Thomson
XL.com (www.xl.com) is the online travel portal for flights + holidays to over 50 sunshine destinations from 10 UK airports. Fly with award winning Excel Airways and other partner airlines and choose hotels from 3* value to 5* luxury, apartments and villas at competitive prices.
Visit us at Hitec on June 20-23 in Los Angeles, CA at Stand 1024
|Also See:||Electrobug Offers “Light” Versions of Rate Check for Small Independents / June 2005|
|Pegasus Implements Electrobug Technology to Support Innovative RateChecker Service; Rate Intelligence Service for Utell by Pegasus Member Hotels Provides Advanced Technology for Online Tracking of Competing Room Rates / March 2005|
|Electrobug’s Rate Check Adopted by Eurostars Hotels / March 2005|
|Rafaelhoteles Selects Electrobug’s Rate Check / February 2005|
|Electrobug Appoints Bruce W. Mainzer to Head New North American Office; Electrobug Expands Rate Intelligence Services for U.S. and Canadian Hotels / December 2004|
|Electrobug Launches Rate Change & Rate Parity Control, Offering Hotels One-Click Rate Parity / November 2004|