Hotel Online  Special Report

Domina Hotel Group, With a Portfolio of 49 Hotels, 
Creates Four New Brands and
New Corporate Identity


Milan, 22nd June 2005 - Domina Hotel Group is fast making a name for itself as one of the most dynamic operators in the world of hospitality, and is now showing further enterprising spirit by announcing the global launch of four new hotel brands, which will add up to over 250 properties by 2015.

Domina Hotel Group has set out a new corporate identity for the holding Domina Hotel Group, whose Chief Executive Officer is Francesco Borrello, as well as naming the brands that relate to the four types of hotel chains.

The design process for the creation of the logos, the corporate identity and the materials for all the hotels is going ahead in partnership with Leo Burnett.

The first brand, Domina Inn, introduces a new world of hospitality with a distinct Italian flair, built around the clientís requirements. Domina Inns will be hotels whose clients will be able to savour Domina Hotel Groupís unique concept of hospitality. The aim of Domina Inn is to define a style of functional hotels, designed to meet the needs of business travellers as well as tourists.

The Domina Hotels brand is positioned one level up. Its aim is to be a unique space where clients can feel free to be themselves and relax amid the frenzy of their travels. A special place where the guest is lavished with care and attention, enjoying the high quality of service and the many facilities available. There will be no check-in or check-out formalities; the rooms will be provided with every hi-tech facility, and designed for maximum relaxation and the ability to respond swiftly to the guestís every demand.

Royal Media is the brand dedicated mainly to business travel, and has thus made technology its point of excellence. Royal Media can satisfy every need of the businessman on the move, who needs to be connected with the business world whether travelling for business or pleasure. Thanks to their exclusive proprietary technology, Royal Media hotels can be described as intelligent buildings. In every room, clients will be linked to a videoconferencing system, will receive news broadcasts and newspapers from around the world, will be able to surf the Net and send and receive emails without connecting their laptops. All this will be accessible with, at most, three clicks of the mouse. Royal Media prides itself not only on its unique advanced technology, but above all on its high standards of hospitality: beds designed for the highest quality repose, surroundings characterized by their restraint and modern elegance, everything has been thought of to satisfy guests who are used to nothing but the best.

The highest level of luxury is represented by the Richmond Grand brand, where service and hospitality come together to forge a new standard in the category, virtually defining a new class of hotel. This is the most ambitious challenge for Domina Hotels & Resorts Worldwide: the creation of a new philosophy of hospitality, offering the very highest levels of care and attention to its guests. This philosophy also extends to the choice of locations, which are consistent with the Richmond Grand values. Everything is based on the concept of caring: the attention that can only be provided by staff who are truly dedicated to the guest, dedicated to the point of being able to anticipate their every need, in a discreet and considerate manner. This tailor-made service sets a new standard in hospitality. To be a Richmond Grand guest will be to experience something unique, distinguished by the very highest levels of elegance, service and attention. Richmond Grand was created to be a unique experience of the highest order, before, during and after your stay.

Founded in 2000, Domina Hotel Group has 49 hotels based in 18 different locations over 3 continents. 


Olivia Durazzo
Corporate Director of Brand, Communication and PR
Domina Hotels & Resorts
tel +39 02 55004388

Also See: Fabio Gallo Named Vice President Director of Marketing, Sales and Brand Image for Domina Hotels & Resorts Worldwide Inc. / May 2005
Raffaele Solferino Appointed Vice President Director of Operations Support for Domina Hotels & Resorts Worldwide Inc. / March 2005

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