Hotel Online  .Special Report

Benchmark Going Strong with Maestro as Recommended
Property Management Solution
Benchmark Hospitality Installs 12th Maestro System from NORTHWIND. 
Revenue Management, Enterprise Platform, Ease of Use Key to Decision

Toronto, ON – June 10, 2005 – NORTHWIND, developers of the Maestro family of systems and a leading provider of enterprise property management and reservation software for running hotels, announced Benchmark Hospitality International has named its Maestro Suite of hospitality automation solutions as its recommended property management solution. Twelve of Benchmark’s 26 properties currently use the Maestro solution for property management, sales and catering, spa management and other areas of hotel and resort management. Rodney Thiel, vice president of information technology for Benchmark Hospitality said, "The Maestro Suite of property management solutions will be Benchmarks’ recommended system for all its properties going forward." 

Founders Inn

Benchmark Hospitality International operates luxury resorts, conference centers ,full-service hotels, spas and golf clubs. With 26 properties across the United States, Canada and Japan, Benchmark is the industry leader of properties that are designed, managed and marketed to meet the specific needs of business travelers and meeting planners. "Benchmark operates first-class properties with professional staff that use the best systems available to drive profitability and success. Maestro is one of those systems," said Bob Zappatelli, general manager of Benchmark’s 240-room Founders Inn in Virginia Beach, Virginia. "We use the Maestro Front Office and Yield Management to drive higher rates at our property. The system automatically responds to changes in demand, ADR, segment pricing, and the profitability of each segment. Since the system uses an open database, it is a powerful, flexible reporting tool that gives us the information we need to manage profitably."

The Chattanoogan Hotel and Conference Center

Tom Cupo, director of operations at Benchmark Hospitality’s The Chattanoogan Hotel and Conference Center, said, "The Maestro system is an ideal choice for Benchmark and the Chattanoogan Hotel and Conference Center because it has the versatility to address all types of hotel and resort management needs. Benchmark manages both busy corporate properties and large leisure resorts; in each type of environment Maestro performs up to our standards. The system is extremely reliable at our high-volume properties, and NORTHWIND’s 24-hour hotline is professionally handled regardless of when we call them. Service is important to us; NORTHWIND is a phone call away to keep our properties running smoothly."

NORTHWIND’s president of US Operations, Warren Dehan, said, "Benchmark Hospitality International is well positioned to take advantage of the industry recovery and rising ADR. They operate upscale properties in the strongest markets and their hotels are leveraging Maestro’s revenue management and enterprise platform to maximize profitability and create greater operating efficiencies. NORTHWIND automates nearly half of all Benchmark properties, which creates a strong relationship. Service is as important as technology in the hotel business, and our focus on client success is one reason why Benchmark tapped NORTHWIND as their property management technology partner."

Additional Benchmark Installations

Warren Dehan
The Maestro Property Management Suite will also be installed in three more Benchmark Hospitality properties. The 470-room French Lick Springs Resort and Spa in Indiana; the luxurious Berry Hill Plantation in Virginia; and the 171-room, 16-suite North Maple Inn at Basking Ridge in the hills of New Jersey. Many Maestro users have access to the full Maestro Enterprise Suite of property automation to manage their entire hospitality operation from the front desk, spa, and sales operation, to Internet reservations and rate optimization. 

Maestro Enterprise Suite

The Maestro Property Management Suite combines a full-function Front Office system in use by hotels from 3,500 to 25 rooms with a family of robust modules that includes Maestro GDS+ -- an online, real-time reservation engine with integrated Yield Management to maximize ADR for virtually all eReservation channels; Maestro Owner Management – fully integrated ownership accounting functionality for asset performance reporting; Maestro Sales & Catering -- manages group-convention sales and function rooms, whether at one property or a portfolio of hotels; ResEze Web Booking Engineä - enables independent and multi-property hotels to take advantage of the growing online revenue opportunity by providing tools for guests to book their own reservations from an operator’s website; Maestro Yield – a revenue manager that makes sophisticated strategies easy for multiple booking channels at one or more properties; Maestro Analytics -- a complete business intelligence software suite that lets end-users interactively analyze critical business information; Maestro CRM – gives managers the information to make the best business decisions for booking new business; Maestro Club/Spa – enables resorts, hotels and clubs to schedule facilities and activities with real-time integration to all other modules. Also available is Maestro CRS, which supports a two-way interface to corporate sales offices and Maestro Multi-Property, and is used by many multi-property operating companies and corporate reservation facilities. The system supports a number of properties on a single server with a single database, or each property can rely on its own server with all files being replicated at the central corporate offices. 

At HITEC 2005 in Los Angeles be sure to visit the NORTHWIND team
at Booth 825 to receive a complete Maestro demonstration. 


NORTHWIND (, known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, guests, and corporate management companies with flexible software solutions for running hotels.

Based in Markham, Ontario, Canada, with a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for hotel owners and operators who need to manage their enterprise in a real time environment for maximum operational control and profitability. Designed to handle any size hotel, resort, meeting/conference center, multi-property and for the enterprise, NORTHWIND’s Maestro solution offers the most productive working environment, which includes the following suite of products: PMS, Sales & Catering, Club/Spa Management, Corporate Reservations Office, Multi-Property Management, Condo/Owner Management, Yield Management, POS & Online Table Res, GDS Connectivity and ResEze NORTHWIND Reservations. This comprehensive multi-platform (Windows 9X/NT/2000/XP, Unix/Linux, Terminal Server & Web Enabled) suite is recognized as the solution of choice for progressive and demanding organizations. NORTHWIND is a total solution provider that offers leading-edge technologies, and unparalleled training and support. 

About Benchmark Hospitality International

Benchmark Hospitality International ( ) has set the standard for integrity, quality and service in management and marketing services for resorts, conference centers, conference hotels and golf clubs. In its twenty-five year history, Benchmark has learned about the business of what makes a great conference center, hotel or conference resort and what does not. The core function of a Benchmark conference hotel or conference resort is to provide an environment that facilitates idea exchange, problem-solving and retention of learning. To accomplish this threefold task within a professional business environment free from the distractions and interruptions of daily business life requires that the property be designed, managed and marketed to meet the specific needs of a meeting planner's objectives for the company's meeting. All Benchmark properties are measured by this standard.


Audrey MacRae – Director, Marketing Communications 
60 Renfrew Drive, Suite #235
Markham, ON L3R 0E1
Phone: (905) 940-1923 ext – 246
1-888-NORTH88 (667-8488)
Fax: (905) 940-1925

Benchmark Hospitality International 
2170 Buckthorne Place, Suite 400 
The Woodlands, TX 77380 
Phone: (281)367-5757

Media Contact:
Julie Keyser-Squires
Softscribe Inc.

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Hoteliers Logon to New NORTHWIND Website for Maestro Solutions that Deliver Profitability and Efficiency / March 2005
Religious Housing, Theological Conference Centers Occupancy Up 40%, Emerge as Growing Hospitality Segment, Competition in Some Markets / February 2005
Maestro Property Management Suite Selected by Seven Additional Full-Service Hotels in One Month for 1st Quarter Installation / January 2005
Maestro™ Brings Powerful E-Booking Tools to New York IH/M&R Show and Historic Hotels of America Annual Meeting / November 2004
Maestro Property Management Suite Tapped by Two More Prominent Historic Hotels of America Properties / November 2004
Universal Resorts Selects Maestro Enterprise Suite from NORTHWIND For Chain of 9 Luxury Resorts in The Maldives / October 2004
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Industry Recovery Evident as Operators Invest in Technology; Install Maestro Property Management Solutions in Over 1,500 Rooms in June / July 2004
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NORTHWIND Successfully Completes Rollout of its Maestro ASP Front Office System to 65 Suburban Franchise System Properties / June 2004
Industry’s First Seamless GDS Yield Management Reservation Profitability Tools at HITEC; Client-Focused Rate Management Tutorials and Classes Provided / June 2004
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Canadian Military Learns from Hospitality Industry: Troops Heading Overseas Move Faster as Maestro System from NORTHWIND Streamlines Air Base Lodging Check-in From 1 Hour to 2 Minutes / March 2004
Suburban Franchise Systems Selects NORTHWIND to Install  Maestro ASP Front Office in 65 Suburban Extended Stay Hotels / December 2003 
State of Arkansas Woos Visitors: Automates 4 Lodge Operations and 23 Parks With Single-System Strategy and Internet Booking - Installs Maestro from NORTHWIND / November 2003 
Extended-Stay Developer Centralizes Operation of Six Long-Term Stay Properties, Drives 70-Day Average Length of Stay / October 2003 
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Hotel Operators Leverage Technology to Reduce Labor Costs, Increase Revenue, Drive Occupancy; ROI Verified / June 2003
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Northwind Appoints Dave Carrick Director of Operations, Increases Value-Add to Customers Using Maestro Property Management Solutions / Jan 2003
Northwind Appoints Atoy Moya as New Client Service Specialist; To Build a Stronger Partnership with Existing Clients / Sept 2002
Maestro Adds The Sizzle To ResEze / June 2002 
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