Hotel Online  Special Report

Representing a $13 million Investment, the Four Comfort
Bed Will Be in All Four Points by Sheraton Hotels
in North America by End of Summer 2005


Battle of the Beds Heats up with Launch of the Four Points by
Sheraton Four Comfort Bed; A New Kind of Style and Comfort
Arrives at Starwood's Moderately-Priced Brand

WHITE PLAINS, N.Y. - April 4, 2005 -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) launches its latest salvo in the ongoing battle of the hotel beds with today's debut of its long-awaited Four Points by Sheraton Four Comfort Bed in 5,000 guestrooms in 30 of its 100 hotels throughout North America. Just as the Westin Heavenly Bed served as a wake-up call to the upper and upscale hotel segment in 1999, the Four Points by Sheraton Four Comfort Bed is the first of its kind to roll out in the moderately-priced hotel arena. Representing a $13 million investment, the Four Comfort Bed will be in all Four Points by Sheraton hotels in North America by end of summer 2005.

Four Points by Sheraton brings a whole new level of style and comfort to the moderately-priced hotel category with the launch of its Four Comfort Bed. Following in the footsteps of the Westin Heavenly Bed and sister brand Sheraton's popular Sweet Sleeper Bed, the Four Points by Sheraton Four Comfort Bed is a multi-layered, cozy cocoon designed to pamper guests. In addition to the stylish, plump and plaid duvet available in a rich palette of colors to match each hotel's decor, the bed features a plush mattress and a welcoming quartet of pillows for relaxing that includes two feather/down sleeping pillows and two oversized lounging pillows. Additional bed components include a bed skirt, mattress pad, plush blanket, and a decorative pillow featuring the brand's signature compass logo.

"Four Points by Sheraton understands what travelers want and is taking steps to ensure that our guests' most important needs are met and that time spent on the road is more special than you thought it could be," said Hoyt Harper II, the brand's senior vice president. "We're all about providing our customers with a product that will reflect their lifestyle, and our new bed offers all the relaxation and comfort that they crave. The bed is both cozy and inviting, featuring a great new design that will appeal to our guests."

Four Points by Sheraton, with more than 130 properties in 17 countries, is owned by Starwood Hotels & Resorts Worldwide, Inc. and is consistently rated as a top performer in the mid-priced category by Business Travel News' "Annual U.S. Hotel Chain Survey." 

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 750 properties in more than 80 countries and 120,000 employees at its owned and managed properties. 


Starwood Hotels & Resorts Worldwide, Inc.

Also See: Five Industry-Leading Awards From The American Hotel & Lodging Association Presented to Hilton Managers/Hotels / April 2004
Peter H. Schall Named Senior Vice President - Hawaii Region for Hilton Hotels Corp. / April 2001

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