Having on Hotel Distribution Online?
|April 2005 - In recent months, there has been
increasing focus on the rise in popularity of comparison shopping online
for hotel rooms, airline tickets and other travel products. Jupiter Research
indicates that 44% of traveler buyers visit up to five sites, while another
15% check out even more before deciding where to spend their travel dollars.
What’s more, 62% of leisure travelers routinely use search engines to assist
their discovery and purchase efforts, according to research from Forrester.
But what effect will this shift in buying behavior have on the ‘traditional’ online distribution model? As hotel companies finally get to grips with online distribution through intermediaries such as Expedia and Travelocity, a whole new set of comparison shopping engines are emerging who claim to be able to distribute the hotel product for less cost, while allowing hoteliers greater control over their yields and brand.
Hotel companies and airlines are cautiously optimisitic about these new marketplaces, but fears over in increased commoditization and a further driving down of prices are leading most players to tread carefully. More information and understanding is needed, which is why EyeforTravel has developed a new event designed to critically evaluate the US search engine market and its impact on online travel marketing and distribution.
Click here to find out more
Taking place on June 14-15 in Philadelphia, the Travel Search 2005 Conference and Expo comprises a two-day think tank dedicated to discussing the latest developments in search engine functionality, plus expert views on the pros and cons of travel-specific search.
More than 25 speakers from travel search experts such as SideStep, Kayak, Hyatt, Priceline, JetBlue, American Airlines, Yahoo, Cheapflights and Spirit Airlines will assess how to really get the most out of new developments in web search technology. Key issues to be covered at the event include:
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