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Westmark Hotels Appoints Shelley McCool
to Regional Sales Manager in Fairbanks


SEATTLE, April 18, 2005 - Holland America Line has named Shelley McCool to the position of Regional Sales Manager of Westmark Fairbanks Hotel & Conference Center and Westmark Inn Tok, effective immediately.  McCool will be based in Fairbanks and responsible for achieving revenue goals at both Westmark properties through implementing and managing sales and marketing programs. She will be working directly with travel agents, consumers, meeting planners and local organizations to provide marketing insight and sales expertise.

"We are thrilled to have Shelley McCool in this very important position," stated Ernest Matthews, director, sales and marketing, Westmark Hotels.  "McCool has a superior sales background in the hospitality industry in both the contiguous United States and Alaska.  Her first-hand knowledge of the hotel industry, customer base, and her enthusiasm, makes her a great resource for Westmark guests and travel agents."

McCool brings an excellent skill set to Westmark Fairbanks having worked in the hospitality industry since 1988 with her most recent position as Director of Sales for McBride Hotels in Denver, Colorado.  McCool has also worked as General Manager of Quality Inn on the River in Glenwood Springs, Colorado, and Food & Beverage Director for Clarion/Hawthorn Suites, Anchorage, Alaska. She looks forward to moving back to Alaska and making Fairbanks her new home.

McCool can be contacted at effective April 18, 2005.

The newly $34 million renovated Westmark Fairbanks Hotel & Conference Center includes 264 spacious new rooms, including 86 suites, an expansion of the restaurant, a new lounge, state of the art meeting rooms, a health & fitness center, and an exclusive "Bear n Seal" Suite that contains Alaska's first Kohler "Chromatherapy" sok(TM) tub.

Westmark Tok is a modern hotel with 92 rooms, full service dining room and lounge featuring Alaska's largest Margaritas, and Natural Wonders(TM) factory outlet gift shop.  Located inside the U.S. border along the famous Alaska Highway, Westmark Tok is open seasonally, May 19 to September 14, 2005, and offers an inviting retreat for travelers heading north to Fairbanks or southwest to Anchorage.

About the Westmark Hotels
Westmark Hotels operates the largest hotel chain in Alaska/Yukon with 11 hotels and inns in communities across the region.  The chain is a member of the Holland America Line family of companies, the largest and most experienced tour and cruise operator in Alaska and the Yukon. 

Westmark Hotels
Rose Abello
    Phone: 206.301.5318
Also See: The 101 room Shee Atika Hotel in Sitka, Alaska Has New Owners, New Name - The Westmark Sitka / October 2004
Westmark Hotels to Open Six Alaska Hotels for May through September Summer Season / March 2005

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