Speak to Hotel is easy to use. Website visitors simply choose the Speak to Hotel link from any of the individual Rocco Forte Hotels web pages. They are then given the option of different departments in the hotel to which they wish to speak: for example, reservations, restaurant, spa, concierge or meetings. Next, consumers enter the telephone number on which they wish to be called. Their telephone will ring immediately and the person they requested to speak to will be at the other end of the phone, ready to provide any assistance required. The cost of the call is covered by the hotel, so there is no charge to the end user.

Speak to Hotel has already proved to be a great success - despite the fact that it has only been up and running for a matter of days. One customer was so impressed by the facility that it influenced his decision to book a meeting venue at one of the Rocco Forte Hotels, saying that Speak to Hotel had demonstrated the hotels efficiency and professionalism over their competitors.

Commenting on the new website feature, Sir Rocco Forte said: I am passionate about the need to deliver top levels of service to our guests. Many of our customers buy online and by introducing an option to speak directly to a member of staff at each hotel, we are providing a customised service to the 1.6 million individuals who visit our website each year.

To test the facility right now, please go to http://www.thelowryhotel.com and click on the Speak to Hotel button on the left-hand side of the page. Within minutes, you will be connected to someone at the hotel who will be able to assist you with your query. Happy testing!

Rocco Forte Hotels was established in 1996 to create a collection of luxury hotels in Europe. The hotels have individual styles, with each hotel reflecting its nationality and location. The collection is linked together under the Rocco Forte Hotels brand, which guarantees attention to detail, quality and service delivery.