Hotel Online  Special Report



Melanie Penoyar Appointed Director of
Development & Awards Competition for the
Hospitality Sales & Marketing Association International

MCLEAN, Va. (April 12, 2005) -- As a result of rapid organization growth, the Hospitality Sales & Marketing Association International (HSMAI) has created a new position in its headquarters under the title Director of Development and Awards Competition in which partnerships and fundraising will be combined with overseeing the HSMAI Adrian Awards Competition. To handle these responsibilities, HSMAI has named veteran association marketing executive Melanie Penoyar to the newly-created post.

In her new position, Melanie Penoyar will take on several primary tasks for HSMAI and the HSMAI Foundation such as partnership marketing, affinity programs, media management, silent auction fundraising, special projects and management of all aspects of HSMAI’s Adrian Awards Dinner and Competition including the competition itself, the judging, the awards dinner, partnerships, marketing and public relations for the event.

The Adrian Awards, which began 47 years ago, is the largest travel-related competition of its kind in the world.  Winners in advertising, public relations and web marketing categories are chosen by a prestigious panel of judges from more than 1,350 entries received from 45 countries.  More than 700 travel and hospitality industry marketing leaders, advertising and public relations executives and media attend the annual awards gala dinner to find out who will receive the sought-after Platinum Awards as well as the coveted Best of Show for advertising, public relations and web marketing.

“We’re extremely fortunate to have someone of Melanie’s experience and caliber join our organization and take on these major responsibilities as we expand the scope of HSMAI for our members,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.  “Her impressive resume of prior association management experience reflects her exceptional skills, and we’re confident she is going to bring that same level of success to HSMAI,” he added.

Before joining HSMAI, Penoyar worked for the Society for Marketing Professionals (SMPS) in Alexandria, VA, as the Director of Marketing and Business Development.  At SMPS for more than six years, Penoyar managed communications, public relations and development projects for the 5,500-member marketing society.  She also developed campaigns promoting advertising, fundraising, events, educational programs and membership development programs as well as built strategic alliances with media, industry peer groups, and corporations.

At SMPS, Penoyar was responsible for management of the company’s partnership/sponsorship program and the association’s annual awards competition – including the judging and a black-tie gala dinner and show production. She also has extensive experience in working with volunteer groups.

While at SMPS, she received the 2001 ASAE Gold Circle Award in the category of special events promotion and grew annual conference registration for SMPS by 50% and cash sponsorships for the organization by 75%.

Prior to SMPS, Penoyar began her association management career as the Operations Director for the American Car Rental Association in Washington, D.C. in 1996.  There she managed daily operations for the 2,000-member trade association, launched membership recruitment and retention campaigns, produced a quarterly newsletter, press releases, and presentations, managed construction and content for the association’s web site, and revamped the membership benefit programs.

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events, including strategy conferences geared to topics such as the Internet, revenue management, resort management, airline and hotel contracting, and leisure and business travel.  Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 38 chapters in the Americas region.

Richard S. Kahn
Telephone: 516-594-4100
Taryn Schneider
Telephone: 954-525-1394

Also See: HSMAI Creates Special Interest Groups in Five Industry Segments / February 2005

The 25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel Named by HSMAI / January 2005

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