Hotel Online  Special Report

Guest Services, Inc. (GSI) Launches New Corporate
Brand; New Image Speaks to the Company’s
Core Business


Fairfax, VA - April 12, 2005] – Guest Services, Inc., (GSI) a private hospitality company dedicated to excellence in food, hotel, resort and leisure services, today unveiled a new logo that not only enhances its name recognition, but also denotes a contemporary image for this national company.  The logo depicts a contemporary green pineapple, an international sign of welcome and hospitality, which precedes the Guest Services name.  This new logo is the vanguard of all branding initiatives.

“We are proud of the diversification that has successfully carried the Guest Services signature brand of quality and service to restaurants, resorts, conference centers, recreational facilities and businesses throughout America,” announced Gerard T. Gabrys, President and CEO of Guest Services, Inc.. “As we move forward into the 21st century, we celebrate Guest Services’ new brand as a benchmark of our 88-year tradition of integrity and excellence in service.”

The new logo is part of a nationwide re-branding campaign being rolled out in Guest Services’ 250 facilities from the award-winning Doubletree Guest Suites Naples in Southwestern Florida to Paradise Inn at Mount Rainier in Washington to Guest Services’ headquarters in the Nation’s Capital. Hospitality industry VIPs, clients and community leaders are expected at a launch celebration tonight at Guest Services’ flagship restaurant, Potowmack Landing Restaurant, at the Washington Sailing Marina in Alexandria, Virginia.

“This change in branding is an important initiative for our company,” said Robin Thurman, VP for New Business Development at Guest Services. “As our image changes, we are revitalizing our values and mission with renewed commitment to the 25 million clients and customers who engage our brand every year.  Our new logo will be easily recognizable within the hospitality industry and will reinforce our ability to consistently provide legendary hospitality and service in every market we touch.”

“Consistent branding across the country is a reminder to our employees and partners that we are leaders in the hospitality business as we continue to develop and expand our business throughout the U.S.” said Thurman. “Our award-winning hotels and dining operations have proven to our clients and consumers that Guest Services’ success continues to grow.”

Guest Services, Inc. (GSI),, is a private hospitality company dedicated to providing excellence in food, hotel, resort and leisure services. Founded in Washington, DC in 1917, Guest Services, Inc. is currently celebrating its 88th year of distinction in the foodservice and hospitality industry.  Originally established to provide quality food service in government facilities, the company and its subsidiaries have more than 3,500 employees that serve over 25 million guests annually at more than 250 facilities nationwide. Guest Services provides hospitality management services in a variety of markets including museums, hotels, resorts, conference centers, government & business dining, senior living, campus dining, specialty retail stores and restaurants. Guest Services operates Canaan Valley Resort & Conference Center in Davis, WV, Big Sur Lodge in Pfeiffer State Park in California, National Park Inn and Paradise Inn at Mount Rainier in Washington State and the award-winning Doubletree Guest Suites in Naples, Florida. 


Carrie Foster

Also See: Doubletree Guest Suites Naples, Florida Named 2004 Top-performing Hotel in the Doubletree Brand / March 2005

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