Palms Casino Resort in Las Vegas
-- Minibar Leader Reaches More Than 15,000 Minibars in U.S. Casinos --
|BWI CORRIDOR, Md. (April 26, 2005) – Bartech
Systems International, a provider of minibar solutions and one of the
the leaders in automatic minibar technology, has announced that it has
developed a customized automatic minibar for new 300-room south tower
of The Palms Casino Resort in Las Vegas. Known as one of Las
Vegas’ hippest destinations, the Palms asked Bartech to design a
minibar system satisfying the unique guest needs of the resort. Now,
Bartech has units in more than 15,000 casino guest rooms across the
U.S. with almost 11,000 rooms installed or contracted in Las Vegas
“Bartech was able to work with us to display the product mix that characterizes a younger guest demographic. Our guests tend to be under forty and want a wide variety of choices in addition to beer and wine – that’s why we asked Bartech to design the third row in the door,” said Fred Flamm, Director of Property Operations at the Palms.
The Palms is also the first casino in Las Vegas to use Ethernet communications to connect the automatic minibars in each guest room to the Bartech server, then to the property management system. Bartech is the only vendor with field operation systems leveraging Ethernet (TCP/IP) communications. With no propriety issues or special expertise required, Bartech’s Ethernet communication provides a reliable, inexpensive, and easy-to-maintain system for the hotel. Most properties are forced to use the older, specialized technologies that are installed in the guest rooms, such as twisted pair or coax, for minibar/PMS communications.
“The Palms is a one-of-a-kind Las Vegas destination and we have designed a distinctive minibar that reflects its energy and young attitude,” said Mark Holzberg, President of Bartech, The Americas. “This project gave us the opportunity to really put our years of experience to task in developing a system that truly fit the personality of both the guest and the property, while still delivering on the operational and profitability goals of management.”
“Bartech is committed to the casino resort market as evidenced by our dedicated sales and support organization located in Las Vegas and our growing relationship with casino properties across the country,” commented Marc Cohen, Bartech’s Vice President of Casino Sales.
Bartech automated minibars provide the ability to control and track refreshment revenues and usage. Charges are posted directly to the guest folio in the property management system (PMS) in real time, making minibar operations efficient and profitable while minimizing guest disputes and lost revenues. Plus, Bartech’s software provides the refill and reporting information to speed replenishment, eliminate expired inventory, reduce energy costs and enhance merchandising for popular high-profit products.
About The Palms Casino Resort
The Palms Casino Resort, heralded as one of Las Vegas' hippest resorts, offers guests a major destination get-away with a relaxing, affordable resort atmosphere. Owned by the Maloof family, the $265-million, 430-room property boasts a diverse mix of restaurants and bars and a 95,000-square-foot casino. This boutique resort also offers the Palms Spa and AMP salon, Brenden Theatres, a 14-theatre Cineplex including IMAX, Rain Las Vegas, ghostbar, Skin Pool Lounge, Hart and Huntington Tattoo Company and over 20,100 square-feet of meeting space. For information, go to www.palms.com.
Bartech, known throughout the world as the leader in automatic minibars, offers a full range of flexible minibar solutions to satisfy any merchandising challenge and price point. In addition to a broad line of fully automated minibars that offer hotels the ability to significantly reduce operating costs and improve profitability, Bartech also offers upgradeable (to fully automatic) manual and semi-automatic systems. Bartech looks to provide its customers with complete minibar service solutions, including ongoing consulting and support. With over 15 years of experience and hundreds of hotels installed worldwide, Bartech minibars are used by such leading and the Hotel de Paris in Monte Carlo, plus major casinos including The Mirage Hotel and Casino. For more information on Bartech Systems International, visit www. bartech.com or contact Katrina Pruitt-Andrews at 410.257.9154 or firstname.lastname@example.org.
KPA Marketing & PR
Telephone: (410) 257-9154
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|George Maloof Expanding The Palms Casino Resort; $600 Million Project Includes 40-story Hotel Tower and 50-story Condominium Hotel / March 2005|