Investors as Exclusive Internet Marketing Partner
Management Services for 56 Sunstone Hotel Properties
WASHINGTON, D.C. – TIG Global, LLC, announced an enterprise-wide Internet marketing alliance with Sunstone Hotel Investors, LLC, a southern California-based real estate investment trust that owns primarily upper-upscale and upscale hotels in the United States. Based on TIG Global’s premier services and superior results, Sunstone has selected the company as its sole web services and Internet marketing manager for its entire 56 hotel portfolio.
“Once we determined that we needed outside assistance with Internet marketing, we identified several potential partners, and gave them each a couple hotels on a trial basis,” said Robert A. Alter, chief executive office and president of Sunstone Hotel Investors. “After just a short amount of time it became obvious, based on their results, that we should give our entire portfolio to TIG Global. Since then, we have been happy with both the service we have received and the return on our investment.”
In accordance with the partnership agreement, TIG Global provides Sunstone with a broad range of services in its unique, single-source web presence management and marketing offering, including website development, site hosting and maintenance, content and copy management, search engine optimization, pay-per-click marketing, strategic link campaigns, online advertising, statistical reporting and analysis, full revenue tracking, and proactive consultative client support.
“The TIG Global team is thrilled to be aligned with Sunstone Hotel Investors, one of the most successful hotel companies in the world. This relationship reflects the ongoing commitment of our company to deliver the best results and best service in the industry for our clients,” said Frederic W. Malek, chief executive officer of TIG Global.
TIG Global and Sunstone’s initial Internet marketing alliance began in early 2003 with two Sunstone properties, the Napa Valley Marriott Hotel and Spa and The Embassy Suites Chicago-Downtown. TIG Global continues to provide extensive Internet marketing services to these properties to enhance the hotels’ online visibility and direct web bookings. TIG Global’s program is customized to attract both qualified leisure and business travelers through targeted search-engine marketing and online advertising based on each hotel’s specific needs and market conditions.
About TIG Global:
TIG Global, headquartered in Washington, DC, is the market-leading interactive marketing company for hotels. TIG Global's consultative, strategic marketing programs raise online visibility, drive direct incremental revenue, and deliver unrivaled ROI to hotels. Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to help hotel clients maximize the potential of Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 275 hotel and resort clients, including independents and branded hotels, located throughout North America, Europe, and the Caribbean.
About Sunstone Hotel Investors, Inc.:
Sunstone Hotel Investors, Inc. is a southern California-based real estate investment trust (REIT) that owns primarily upper-upscale and upscale hotels in the United States. The company’s hotels are operated under well-known, leading brand names including Hilton, Hyatt, InterContinental, Marriott, and Wyndham.
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