Hotel Online  Special Report

New ‘TIG Global Guarantee’ Makes Internet Marketing
a Must for Hoteliers; TIG Global Program Eliminates
Risk, Guarantees Revenue

March 21, 2005 - Who says there are no guarantees in marketing?  Not TIG Global. The leading hotel Internet marketing firm today announced a groundbreaking guaranteed revenue program that removes all the risk and ensures new hotel clients tremendous upside from the burgeoning online travel channel.  TIG Global committed to meet or exceed 100% return on investment for the first 100 new hotels that contract for full-service web presence management and marketing in the second and third quarters of 2005.

The “TIG Global Guarantee” commits that direct incremental revenue generated through its interactive marketing services will meet or beat a hotel’s investment in the program or it will refund the difference. As part of this effective, risk-free marketing investment, new hotel clients will receive TIG Global’s strategic interactive marketing services, which include website development and management, search engine optimization, pay-per-click marketing, strategic links and media placements, statistical reporting and analysis, and consultative account management. Clients will receive monthly performance reports detailing the direct online revenue gained from TIG Global’s Internet marketing program, ensuring complete accountability through the Guarantee and full realization of success by TIG Global’s participating client hotels.

“We make our hotel clients’ revenue our business,” said Sue Heilbronner, executive vice president of marketing and business development at TIG Global. “Because of our unparalleled expertise in the expanding Internet travel channel, developed through our success with more than 275 current hotel clients, TIG Global is uniquely positioned to make and keep its promise to be the leading e-business partner for hotels.”

While the “TIG Global Guarantee” eliminates risk on hotels’ marketing spend, most TIG Global full-service clients realize a minimum return on investment of 5:1.  Client hotels range in size and type from luxury resorts and convention properties to mid-scale hotels, and TIG Global assesses each property’s specific demand drivers to develop a marketing program that maximizes website traffic and conversion. During 2004, TIG Global generated nearly $150 million in direct online bookings for its hotel clients.

About TIG Global:

TIG Global, headquartered in Washington, DC, is the market-leading interactive marketing company for hotels. TIG Global's consultative, strategic marketing programs raise online visibility, drive direct incremental revenue, and deliver unrivaled ROI to hotels. Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to help hotel clients maximize the potential of Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 275 hotel and resort clients, including independents and branded hotels, located throughout North America, Europe, and the Caribbean. 

Learn more about TIG Global’s Internet marketing services and new revenue guarantee, Please contact Rachel Zendel at 202.465.3939 or




Rachel Zendel
TIG Global, LLC
5335 Wisconsin Ave, NW #780
Washington, DC 20015
(P)202.465.3939 (F)202.363.5075

Also See: TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005
TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of  marketing and business development, John Tunney named EVP of finance and administration / February 2005
TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005
TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005
Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004
Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004
Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004
Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004
Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003
Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003
Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003
Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003
Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003

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