Hotel Online  Special Report


IHC’s Lasky Hosting “Essentials Of
Hotel Management” Event in Berlin
International Hotel Conference Founder Morris E. Lasky
takes latest hotel management workshop overseas; 
First European event to be held on March 15, 2005

CHICAGO— March 3, 2005 – When the founder and producer of the acclaimed International Hotel Conference in Monte Carlo launches a new industry event, you can bet that it will spark interest and attract an impressive line-up of high profile attendees. That’s what happened last year when the IHC’s Morris E. Lasky launched a new series of comprehensive, one-day hotel management workshops titled: “Essentials Of Hotel Management.”

This month Lasky, who also serves as president and CEO of Chicago-based Lodging Unlimited Inc., will bring his hotel management, consulting and marketing-services expertise to the European hotel community by holding the “Essentials” workshop on March 15th at the Schweizerhof Berlin Dorint Sofitel.

“As the International Hotel Conference (scheduled for Sept. 11-13, 2005, at the Le Meridien Beach Plaza hotel in Monte Carlo) continues to grow and Lodging Unlimited becomes more involved in international hotel projects, we decided to expand all of our activities throughout Europe—including the ‘Essentials’ workshops,” Lasky said. “Based on rave reviews the program received in the U.S., we felt it was only appropriate to share this educational hotel-management series with the international hospitality market.”

The “Essentials of Hotel Ownership” workshop provides both new hoteliers (who need tips on how to succeed in the European hotel market) and seasoned veterans (who might need a refresher course) with a perfect opportunity to learn from an industry legend.

During “Hotel 101,” Lasky will share management techniques and case studies on how to avoid the many costly mistakes of owning and operating hotels, including a review of branding, operational reporting and marketing. Of particular interest to European hoteliers, Lasky said, is the issue of branding. In the United States, 80 percent of hotels are brand-affiliated, whereas in Europe that figure is approximately 20 percent. With many hotel brands already established in the European market, that number is expected to grow.

Program information

The workshop is scheduled for Tuesday, March 15, 2005, from 11:30 a.m. to 2 p.m. in the Davos Room at the Schweizerhof Berlin Dorint Sofitel, Budapester Str. 25, D-10787 Berlin (across the street from the InterContinental Hotel).

“There seems to be a real demand for continuing education in the management and ownership arena,” Lasky said. “This highly informative workshop is designed to give hotel owners and their partners’ insight on the day-to-day operations – including management, marketing, and franchising – to ensure greater profitability.”

A luncheon buffet is scheduled from 11:30 a.m. to 12:15 p.m., and the program and question-and-answer session will follow from 12:30 p.m.-2 p.m.

For information on attending the “Essentials of Hotel Management” event, please contact Lasky at +1 312-595-1390 or e-mail him at  To register for the International Hotel Conference, visit

About Lodging Unlimited Inc.

Lodging Unlimited Inc., Chicago, Ill., provides the highest level of management, consulting and marketing services for the hospitality industry. During the past 40 years, Morris E. Lasky has successfully directed Lodging Unlimited's corporate growth, including $6 billion of management activity, development, real estate and financing. Mr. Lasky is co-founder and Chairman of The Lodging Conference, which is scheduled for Sept. 27-30, 2005, at the Arizona Biltmore Resort & Spa in Phoenix. He is also founder and chair of the International Hotel Conference.


Morris Lasky
Lodging Unlimited
Tel: (312) 595-1390

Barb Worcester, President
Tel: (440) 930-5770

Also See: Looking For A Quick Fix? A Streamlined Study Offers the Fastest and Most Affordable Way to Get Suffering Hotels Back on Track and in the Black / March 2005
Lodging Unlimited Lands Contracts for Two New Hotels in Upstate New York / February 2005
Hotel Veteran Morris Lasky Conducts Streamlined Studies to Give Hoteliers Timely, In-depth Property Analysis / February 2005
Lasky, Cauvin Expanding Shared Management Philosophy Coast-to-Coast / July 2004
Produced By Hoteliers For Hoteliers, ‘Essentials Of Hotel Ownership’ Conference Hailed By All Who Attend / June 2004
Lasky Launches ‘Lodging Unlimited West’ At Hotel Ownership Conference In New York / April 2004
‘Essentials Of Hotel Ownership’ Event Proving To Be In Big Demand in Big Apple; Scheduled for April 23, 2004 at The Waldorf-Astoria Hotel / April 2004
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