March 7th to 11th, 2005
Online Communication Sessions with Industry Experts
|Bethesda, MD (February 25, 2005) - E-site Marketing in partnership
with the International Association of Online Communicators (IAOC) will
host a weeklong travel blog March 7 – 11, 2005. A different topic
will be presented each day by a travel industry expert who will serve as
guest moderator. The blog will feature a diverse range of topics
to include: RSS Technology, Internet Marketing Best Practices, Third
Party Distribution Channels and a forum with Rudy Maxa, producer of Savvy
Traveler on PBS. Travel industry professionals are invited to log on to
during the week of March 7-11 to participate.
E-site Marketing developed this weeklong format to promote the benefits of blogs as an educational resource and strategic marketing tool. In addition, E-site Marketing hopes to initiate dialogue amongst travel industry professionals and share best practices regarding online marketing and communication strategies. Participants will have the opportunity to pose questions and provide their own perspective and thoughts creating extended discussions with all bloggers throughout the week. Initial posting for all topics will begin at 7 a.m. EST each day.
Travel Blog Schedule and Highlights:
Monday, March 7
Topic: RSS Technology and Blogs
Topic: Interview with Travel Expert/Journalist
Topic: Internet Marketing/Hospitality Industry Best Practices
Topic: Third Party Online Distribution Channels
Topic: Marketing Independent Hotels
E-site Marketing, located in Bethesda, MD, specializes in creating Internet marketing solutions and websites exclusively for the hospitality industry. The company’s unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment. Customers include world-class hotels, resorts and destinations in the U.S., Canada, Europe, Mexico, Africa, Australia and the Caribbean.
The travel blog is part of an ongoing “This Week on IAOCblog.com” program hosted by the International Association of Online Communicators. IAOC (www.onlinecommunicators.com) is a professional membership organization that represents online communicators in more than a dozen countries. Membership is open to all those whose work or teaching is centered on Internet content creation, including online writers, editors, producers, college professors, public relations practitioners and online publicists.
|Also See:||E-site Marketing Launches First Application of RSS Technology For Lake Austin Spa Resort / February 2005|
|ClubResorts Selects E-site Marketing as Website Development and Internet Marketing Partner / November 2004|
|Use Look-to-Book Ratios to Monitor Online Distribution Channels and Your Competitive Set / October 2004|
|RezTrack™ Offers New Product To Measure Hotel Web Activity, ROI / June 2004|
|E-site Marketing Wins Big with HSMAI's Golden Click Awards / March 2004|
|E-site Marketing Announces New Clients and Record Growth in 2002 / March 2003|
|E-site Marketing Delivers Maximum Return on Investment for Destination Hotels & Reorts / March 2003|
|Bethesda-based E-site Marketing Expands With Prestigious New Clients / March 2002|
|Four Distinctive New Clients Seek Out The Internet Marketing Services of E-site Marketing in Bethesda, Maryland / June 2002|
|Puerto Rico Convention Bureau and El Cid Mega Resort Use E-site Marketing to Improve On-line Marketing / March 2000|