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Doubletree Guest Suites Naples, Florida Named 2004 Top-performing Hotel in the Doubletree Brand


Doubletree Salutes Top Hotels for Excellence
in Hotel Performance During 2004
BEVERLY HILLS, Calif., February 28, 2005 – Doubletree recognized its properties for outstanding efforts in 2004 as part of the brand’s Hotel Performance Awards Program, which was held February 8-10 during the Doubletree General Managers Conference in Scottsdale, Ariz.  Fourteen awards were presented to hotels chosen from the brand’s 155 hotels across the U.S., Canada and Latin America.   Each hotel received a trophy and individual recognition during a specially planned celebratory reception at the conference.

“Whether it is surprising a guest with a simple, helpful gesture or creating a wide-reaching program that brings together members of our community with team

Doubletree Guest Suites Naples
12200 Tamiami Trail North
Naples, Florida  34110 
members at our hotels, we are truly proud of the multitude of resources and talents our Doubletree hotel team members provide each and every day,” said Dave Horton, senior vice president -- brand management for Doubletree.  “We are proud to present the Doubletree Hotel Performance Awards Program to acknowledge those hotels and individuals that have embraced a daily commitment to deliver an outstanding hotel experience as well as make a difference in the lives of others.”

Finalists for the Connie Awards and Doubletree Pride Awards were determined by two key components of the Doubletree Balanced Scorecard rating system: a Brand Consistency Index (a measurement of Physical Condition, Cleanliness, and compliance with Brand Standards) and Guest Loyalty Scores (a combination of three scores from the Doubletree Satisfaction and Loyalty Tracking Report). 


Named in honor of company founder Conrad Hilton, the top-performing hotel in the Doubletree brand with the highest overall hotel performance scores:

  • Doubletree Guest Suites Naples, Florida

The brand also was proud to present its Doubletree Pride Awards.  These awards are presented to the top ten hotels across all brand product lines.

  • Doubletree Guest Suites Phoenix – Gateway Center, Arizona
  • Doubletree Hotel Los Angeles International Airport, California
  • Doubletree Hotel Modesto, California
  • Doubletree Hotel San Francisco Airport, California
  • Doubletree Hotel Durango, Colorado
  • Doubletree Guest Suites Naples, Florida
  • Doubletree Guest Suites Times Square – New York City, New York
  • Doubletree Guest Suites Raleigh/Durham, North Carolina
  • Doubletree Hotel Biltmore/Asheville, North Carolina
  • Hotel Roanoke & Conference Center, Virginia
Additional awards were presented for an outstanding commitment to Doubletree CARE culture employee program as well as exceptional community service efforts.

DOUBLETREE 2004 CARE CUP – Doubletree Guest Suites Naples, Florida
The Doubletree 2004 CARE Cup, one of the most prestigious hotel performance awards presented by the brand, was proudly presented to the Doubletree Guest Suites Naples.  This hotel demonstrated consistent and exceptional performance on:

  • Quarterly summary reports (CARE Packets) presented by hotels for each of the four qualifying quarters of 2004, which illustrates how hotel team members care about their guests, their team members and their local community. 
  • The full-service hotel also scored consistently in the top 10% of the Doubletree Brand Promise Index –      a measurement of the Doubletree delivery of CARE Values to hotel guests.

Doubletree Crystal Cookie Awards celebrate those hotels that demonstrate an extraordinary commitment to embracing the brand’s CARE culture and share that commitment with their local community, their guests and their fellow team members.

Individual CARE Achievement Award – Bob Slater, President, Southern Hospitality Inc. – Doubletree Hotel Cocoa Beach Oceanfront

After the devastation of Hurricanes Frances and Jeanne, this Florida Doubletree was closed for three months and underwent an extensive top-to-bottom renovation.  Not only was the renovation completed on-time and on-target, the owners of the hotel made a financial commitment to supplement unemployment benefits received by all employees during the hotel's closure. This owner developed a program that ensured each hotel employee received their full regular wages while the renovation project was underway. As a result, the hotel retained 100% of the hotel team to re-open this Doubletree on January 1.

Community CARE Award -- Doubletree Hotel Palm Beach Gardens, Florida

In mid-August, this Florida Doubletree was preparing for one of the first of several devastating hurricanes.  When Hurricane Charley finally hit this city, electricity and other essential utilities were knocked out.  This hotel team not only took CARE of its own guests during this difficult time, they fired up their generators, opened up their food & beverage outlets and served whatever food they had available to anyone in the local community that walked through their doors – for three straight days.  This included neighborhood residents and even guests of other hotels in the area that had closed their food & beverage services.

Teaching Kids to CARE®  Spring Initiative Award -- Doubletree Hotel Ontario Airport, California

Forest fires devastated many areas in Southern California during the Fall of 2003.  During that time, the Doubletree Hotel Ontario Airport housed several forest rangers from the U.S. Dept. of Forestry and invited the local community to use the hotel’s public area as a place of refuge during evacuations.  Nearly six months later, this hotel invited a group of forest rangers back to one of the communities they saved from devastation as part of the brand’s Teaching Kids to CARE 10,000 Tree Planting Initiative with the National Arbor Day Foundation.  As a result, more than 100 kids were able to plant trees back in their own neighborhood and the hotel team worked with the Dept. of Forestry and the students to teach them additional lessons about wildfires and what people can do to prevent them and stay safe.

Teaching Kids to CARE Fall Initiative Award -- Doubletree Hotel Chicago/Alsip, Illinois

Not only did this hotel commit to the Teaching Kids to CARE Fall Election program with Kids Voting USA® just one month after becoming a Doubletree, the CARE committee at this hotel rallied together to teach more than 350 students at their local elementary school the importance of voting.  However when the votes were in and the military was announced as the national winner, the project became much more personal.  A sales manager at the hotel lost her son in battle in Iraq in early 2004 – chocolate chip cookies were one of his favorite treats from home.  This sales manager was able to make arrangements with her son’s unit, which is still based in Iraq and the hotel team worked to ensure that all 2,004 cookies from their city were delivered overseas to his unit in time for the holidays.

About Doubletree
With a growing collection of contemporary, upscale accommodations in more than 150 gateway cities, metropolitan areas and vacation destinations throughout the U.S., Canada and Latin America, Doubletree Hotels, Guest Suites, Resorts and Clubs are distinctively designed properties that provide true comfort to today’s business and leisure travelers. 

Thomas Wingham
Doubletree Media Relations
Also See: Doubletree Hotels Spending $300 Million in Product Enhancement Across North America; Adds Six New Hotels / January 2005
Doubletree Recognizes Top Hotels for Performance During 2003 / March 2004
Doubletree Recognizes Top Hotels for Excellence in Hotel Performance During 2002 / April 2003

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