Hotel Online  Special Report

Coral Hospitality Selected as Management Company
for Two State of Georgia Owned Resorts - 
Brasstown Valley Resort and Lake Blackshear Resort and Golf Club 


NAPLES, Fla. - March 2, 2005 -- The North Georgia Mountains Authority (NGMA) has named Coral Hospitality as the management company for Brasstown Valley Resort located in Young Harris, and Lake Blackshear Resort and Golf Club in Cordele. The announcement was recently made by the NGMA Board of Directors and completes an intensive, nation-wide search.

"One of the most important tasks facing the North Georgia Mountains Authority this year was the selection of a management company to oversee operations and continue the stewardship of Brasstown Valley Resort and Lake Blackshear Resort and Golf Club for the next 10 years," said Bob Newsome, Executive Director of the North Georgia Mountains Authority. "Our search for a partner was realized with Coral Hospitality. The company was chosen not only because they have the experience, management resources and qualifications to expertly manage the projects, but because they bring the enthusiasm and energy to ensure success."

"The decision to place both resorts under the direction of the one management company was undertaken by the North Georgia Mountains Authority Board to strengthen marketing and sales synergies and realize operating economies," said Newsome. "Coral's knowledge of our operations and goals, and their achievements with Lake Blackshear Resort and Golf Club since taking the helm last summer give them a strong foundation for future success."

Coral Hospitality's Chairman John Ayres and CEO Lee Weeks add, "As a company and as individuals, we are excited about bringing these two properties together. Both properties offer a wealth of resources beyond the traditional resort or conference center, and our focus will be on enhancing each guest's stay by inviting them to fully experience the property, its amenities, and prime location."

Newsome noted Coral Hospitality's record of corporate citizenship and community involvement as a very important consideration in the selection process. Newsome explained that NGMA is committed to supporting the surrounding communities with dedicated personnel who take active roles and are involved in local endeavors. Coral Hospitality's hands-on philosophy mirrored NGMA's desire to have management and staff take a personal interest in their neighborhood in addition to operating premier accommodations and amenities.

Coral Hospitality will oversee all facets of each property's operations, as well as the major developments to both Brasstown Valley Resort and Lake Blackshear Resort and Golf Club that are being planned for 2005 and beyond.

A new regional sales office is being developed in Atlanta, headed by Jarrell Johnson. Johnson brings 19 years of sales and marketing experience, as well as being a former director of sales at the Brasstown Valley property.

Based in Naples, Florida, Coral Hospitality is an innovative full-service hospitality management company that is committed to owner, guest, member and employee satisfaction. The company currently manages a portfolio of hotels and resorts, condominiums hotels, golf and country clubs, yacht clubs, restaurants, and master community associations. Coral Hospitality has seven hotels, six country clubs, and three condominiums currently in its portfolio: The Blue Moon Hotel, the WinterHaven Hotel, and Essex House Hotel & Suites in South Beach; Chesapeake Resort in Islamorada, in the Florida Keys; Grand Inn in Naples; Vero Ocean Suites and Palm Court Resort in Vero Beach. Country clubs in the collection include Arrowhead Golf Club in Naples, Eagle Creek Golf and Country Club in Naples, Highland Woods Golf and Country Club in Bonita Springs, The Estero Golf & Country Club in Ft. Myers, Crown Colony Golf and Country Club in Ft. Myers, and Riverwood Golf and Country Club in Port Charlotte. Coral Hospitality also manages three condominium complexes: The Wave in Hollywood Beach, Cité in Miami, and Sancerre in Naples.

Coral Hospitality
Naples, Florida
Also See: Notice of Request for Qualification to Provide Management Services for Two Resorts and Golf Clubs / November 2004
Historic WinterHaven Hotel, South Beach, Miami, Reopens after $2.5 million Restoration / Feb 2000

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