Carol Verret Consulting 
and Training
Training Seminars
Hospitality Sales Training Companies Reach  Across the Competitive Playing Field to Combine Live Seminar Expertise with
the Convenience of the Internet
January 2005

Highlands Ranch, CO - January 31, 2005 -- CVCT (Carol Verret Consulting and Training) and HotelTraining is pleased to announce their association on the development of online sales training modules for the hospitality industry. "We are very excited to bring these new services to the hospitality industry enabling us to continually provide complete hospitality management needs through these partnerships, as it enhances our overall ability to help our industry, enhancing their positions during good times and helping them perform efficiently in our unpredictable economy and down times." says Carol Verret, President, who continues to manage the daily operations of CVCT.

The first in the series of Online Training Modules being offered by CVCT is New Business Development: Using the Internet to Prospect for New Business. Courses will be added to compliment the Prospecting course. The course deals with such issues as:

1. Developing Client Profiles: This module will demonstrate how to be more efficient in locating viable new business by market segment, using tools you may not have thought of before.
2. What's Up In the Backyard: Here we demonstrate how to effectively penetrate your own "backyard" without walking from door to door or using general directories. Zero in on those prospects in your backyard with the true potential to give you business.
3. Prospecting by Market Segment: In this module we give you internet tools you can use to locate and qualify new business by market segment. provides affordable training that is available to you and your staff week after week, month after month. Traditional face-to-face training programs can be effective but they can also be very expensive and time consuming. Consequently, training seminars are often held all too infrequently because of these cost and time constraints.

Studies have shown that people retain only 10% of the information learned through traditional classroom trainer instruction. The addition of a video component increases the retention level to 35%. However, when interactive methods, are incorporated into a training environment the retention rate improves to an incredible 65%! Consider the possibilities when you have increased retentive learning combined with the advantage of effective training that is available whenever you need it.

Lower Cost -- The monthly cost for your staff is usually less than the cost of sending a single employee to a one day seminar.
Constant Availability -- You don't need to wait for the next training session to come to you, you can go to it anytime. New employees can be added immediately. Turnover and training are no longer at odds with one another.
Consistent Delivery -- Professional training delivered in a professional format. It is the same each and every time the participants go through it.

CVCT continues to provide a high level of sales, customer service and management consulting and coaching support to its existing client base. "These organizational enhancements have advanced our ability to provide our clients the services to they need for success." adds Verret.

Carol Verret and Associates Consulting and Training -- or CVCT is a company that provides sales, marketing, customer service and coaching services primarily but not exclusively to the hospitality industry. Since 1999, we have provided hotel sales training and consulting through seminars, consultations and web casts. Out mission is to provide success tools to sales associates, General Managers, Revenue Managers and larger sales organizations in a cost effective manner that deliver a Return on Investment. is the leading provider of Internet based solutions used to assist hospitality and hospitality related technology companies for training, assessment and mystery shopping. The company's Learning Management System provides a platform to reduce training costs, accelerate the learning process, and enhance profits. The web site,, currently offers twelve online courses. Course topics include Reservations (hotels and call centers), Sales and Catering, Responsible Alcohol Service, Food Safety, OSHA, and Fraud Awareness. All courses and mystery shopping calls can be purchased online through their shopping cart catalogue. Founded in 1998 with offices in the Boston, Phoenix and Dallas areas, has provided training, online assessment, and mystery shopping to hospitality companies in Europe, Asia, Australia and the United States. Past and present corporate clients include such outstanding companies as Hilton, Marriott, SRS-World Hotels, Trust International, ASSA ABLOY Hospitality Inc (ElSafe Division) and Contact: Jay Delerno, (817) 283-7685,

Verret, Owner of Carol Verret Consulting & Training, is a twenty-year veteran of the hotel industry. She arrived in Denver in the midst of an economic downturn and quickly established herself as an expert in sales and marketing in hotel turn-around situations, applying her formula for REVPAR improvement. To learn more about Carol Verret, Consulting and Training, visit her web site at Send email to [email protected]

copyright © Carol Verret, 2002-2003 -2004


Carol Verret, Consulting and Training
Carol Verret
5910 S. University #C-18, PMB 374
Greenwood Village, CO 80121
Telephone: (303) 618-4065
[email protected]
Web Site:
Email: [email protected]

Also See: Revenue Management - The Challenge for Hotel Sales / Carol Verret / January 2005
Hotel Sales Departments -- Issues in Processes and Functionality / Carol Verret / November 2004
The GM'S Role in Revenue Management / Carol Verret / October 2004
Transforming the Hotel Sales Organization; Alignment with the New Realities of Sales / Carol Verret / August 2004
The Revenue Management Strategy - The Pre-Plan Marketing Plan / Carol Verret / July 2004
Hotel Revenue Management this Summer - a Game of Skill, Art and Most of All Nerves / Carol Verett / May 2004
What Do Meeting Planners Want? Hotel Sales Managers Want to Know! / Carol Verret / May 2004
Revenue Management -- The Integration of Revenue Drivers / Carol Verret / March 2004
CYBER SALES -- Hotel Sales in an Internet World is the New Reality / Carol Verret / February 2004
The New Realities of Hotel Sales - Focus on Revenue Generation / Carol Verret / January 2004
Hotel Sales -- Innovation in the Face of Limitations / Carol Verret / November 2003
The Good News & the Bad News; Improving Economy = New Hotel Development / Carol Verret / October 2003
Leadership - General Managers Managing the Sales Process / Carol Verret  / October 2003
When the Crystal Ball is Cloudy; Marketing Plans for 2004 / Carol Verret / July 2003
Partnership of Sales and Technology; Using Tech Tools to "Sell" the Hotels / Carol Verret  / July 2003
Back to the Basics? The Basics of Hotel Sales Have Changed! / May 2003
Creating Sales "HUNTERS": The Skill Sets Required in the New Hotel Sales Environment / April 2003
Heightened Security Requires New Strategies in Hotels Sales / Carol Verret Consulting and Training / Mar 2003
Revenue Recovery - Building The ‘A’ Team in Sales / Carol Verret / January 2003
Contingency Marketing Plan – War In Iraq! / Carol Verret / November 2002
Playing the Rate Game - Positioning -- Positioning -- Positioning! / Carol Verret / October 2002
The Rate Game - Playing to Win / Carol Verret / October 2002
The Challenge of Marketing Independent Boutique Hotels / Carol Verett / August 2002
Hotel Sales in a Limited Service Environment - The Rules Have Changed / Carol Verett / August 2002
The General Manager’s Role in Sales -Chief Marketing Officer of the Hotel / Carol Verret / April 2002
100% Market Share Penetration is Not Good Enough / Carol Verett / January 2002
The Key to REVPAR Recovery –  New Business Development / Carol Verett / December  2001
Trash the 2002 Marketing Plan - And Just Start Over / Carol Verett / September 2001
How to Use Consultants Effectively –  A View From the Other Side  / Carol Verret / August 2001
How Soft Is Your Hotel's Economic Landing?  / Carol Verret / Aprl 2001
The ‘Value Proposition’: Marketing Yourself to Prospective Employees / Carol Verret / January 2001
Generation Y:  Motivating and Training a New Generation of Employees / Carol Verret / November  2000
Why Customer Service Seminars Don't Work / Carol Verret / October 2000
Creating a Culture of Customer Service / Carol Verret Consulting and Training / Sept 2000 
FAT, DUMB AND HAPPY – The Seasonal Boom and  Bust Cycle / Carol Verret / August 2000
Surf's Up - Ride the Wave or Miss the Boat -The Effective Use of Technology in Hotel Sales / Carol Verret / July 2000 
Measuring Effectiveness of  Hotel Sales Departments / Carol Verret / June 2000
Hotel Sales Training - The Need for Immediate Results / Carol Verret/ May 2000

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