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50 New Hotel Clients In Fourth Quarter 2004 |
Results Driving Force Behind New Partnerships Washington, D.C. � TIG Global, LLC, announced that in the fourth quarter of 2004 the company has added close to 50 independent and branded hotel properties to its extensive portfolio of clientele. Acting as the hotels� full-service Internet marketing partner, TIG Global will provide these clients with its comprehensive web presence management and marketing services, which has proven the ability to drive direct Internet sales, increase incremental online revenue, and deliver unrivaled ROI to hotels in multiple markets. TIG Global�s full-service Internet marketing program delivers its new clients an average of $300,000 to an excess of $2 million in incremental revenue per hotel, depending on the market and property�s ADRs. With new hotel clients ranging in size and type from luxury resorts and convention properties to mid-scale hotels, TIG Global assesses each property�s specific demand drivers to develop a marketing program that maximizes website traffic and conversion. TIG Global�s unique, strategic marketing approach is based on each hotel�s specific needs and market conditions, and leverages market demand by focusing on leisure and transient travelers, unmanaged or corporate business, meeting and conventions, social and catering, and/or seasonal events. Some of TIG Global�s newest resort clients to partner with the firm for its customizable solutions include:
Additionally, some of the new clients in the downtown and suburban areas to partner with TIG Global for its market-adaptable services include:
Many of TIG Global�s new clients come through newly signed enterprise relationships with major management and ownership groups, including Sunstone Hotel Investors, Hospitality Partners, Noble Investment Group, The Bernstein Companies, Capitol Hotel Group, and others. In accordance with the enterprise and hotel partnerships, TIG Global provides its new clients with its tailored, integrated Internet marketing services that include website development; site hosting and maintenance; content and copy management; search engine optimization; pay-per-click marketing; strategic link campaigns; online advertising; statistical reporting and analysis; full revenue tracking; and proactive consultative client support. �TIG Global has proven the ability to significantly increase incremental revenue with low customer acquisition costs in a multitude of markets with comprehensive Internet marketing services,� said Trip Schneck, president of TIG Global. �We predict strong results for each of our new hotel clients by leveraging market demand, driving online consumers direct, and delivering unrivaled ROI to each property.� Since its founding in 2001, TIG Global has provided premium Internet marketing services and industry-leading results for more than 250 hotel clients, comprising over 30 international brands, a wide variety of independents, and more than 40 management and ownership groups. During 2004, TIG Global more than doubled its 2003 client base, and generated an excess of $150 million in direct online bookings for its clients. About TIG Global: TIG Global, LLC, www.TIGglobal.com, is a full-service Internet marketing firm that provides turnkey web presence management for the hospitality industry. TIG Global maximizes incremental online revenue by delivering travel consumers directly to a hotel�s website or property pages on a branded site, allowing hotels to build relationships with customers and increase margins in the growing Internet space. TIG Global�s clientele comprises more than 250 hotels and resorts, ranging from independent hotels to branded and franchised hotels, operating in over 50 markets throughout North America, Europe, and the Caribbean. For more information about TIG Global�s service offerings, please contact Rachel Zendel at 202.465.3939 or [email protected]. |
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Rachel Zendel - Sales Coordinator
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