Hotel Online  Special Report

Luxe Worldwide Hotels Celebrates 2004 with
Record Portfolio and Revenue Growth!


2004 was a banner year for Luxe Worldwide Hotels (LWH), a unique and innovative hotel representation company specializing in customized services for deluxe independent properties worldwide.  Luxe announced stellar expansion and record-breaking revenue increases for the year 2004.

With a 33% portfolio increase in 2004, Luxe now represents 175 members in key destinations throughout 27 countries.  New Luxe members include six hotels in the U.S. as well as properties in Asia, Australia, Italy, France and Spain.

Luxe’s resort portfolio also had a remarkable increase with the addition of two U.S. properties in Colorado, California, as well as outstanding locations in Argentina, Italy, and Kenya.

Most recently, Luxe proudly announced the addition of the prestigious Canyon Ranch wellness resorts in Tucson, Arizona and Lenox, Massachusetts.  A third as yet undeveloped Canyon Ranch destination in Miami will be added to the Luxe portfolio. 

Luxe also saw a substantial increase in memberships in Spain, already a key player in Luxe’s European portfolio.  Spain’s SH hotel chain partnered with Luxe, adding seven luxurious member hotels in Valencia and Alicante.  Rafaelhotels Ventas (Madrid) and Diagonal Port (Barcelona) also chose the thriving LWH.  In January 2005, they added a third property in Barcelona, the Piramides.

New representation alliances commencing in January will include hotels in Paris, Rome, and several other European cities.

Efrem Harkham, Luxe founder, president and CEO, noted, “Our new Luxe members chose us over our competitors because they recognized our ability to customize our services to their unique needs.”  He added, “The Luxe team prides itself in its ability to anticipate and answer the exceptional needs of independent hotels.”

Harkham, also a hotel owner, formed Luxe Worldwide Hotels in 1999 when he himself was seeking a representation company and could find no provider on the market equipped or willing to focus on unique client needs. 

Successful marketing services plus room night and revenue gains are Luxe’s winning combination!  Luxe reports a 32% increase in GDS production and an astounding 71% increase in Internet production in comparison to 2003.  As a result, overall company revenues increased by more than 200% and Luxe members have witnessed occupancy increases between 25% and 275%. 

With the end of 2004 marking their first year of Luxe membership, several properties reported their largest-ever room night and revenue gains.  As an example, Mallorca’s Hotel Bon Sol saw unprecedented results…a 1260% increase in room nights complimented by an outstanding 1650% boost in room revenues.

Canyon Ranch
Tucson, Arizona

Canyon Ranch
Lenox, Massachusetts

Morongo Casino Resort and Spa
Cabazon, California 

Mombasa, Kenya 

ADR increases are also a Luxe advantage.  Marking his hotel’s one-year relationship with Luxe is Morris Moinian, owner of New York’s Dylan Hotel.  “I switched to Luxe at the end of August 2003 and had the best September/October in the history of the hotel,” stated Moinian.  “Luxe has what it takes to drive my occupancy and revenue up.”  Dylan Hotel further cited a 238% occupancy increase for 2004 with revenues jumping by 251%.

Harkham sums up the reason for Luxe’s incredible 2004 quite simply.  He noted “We win our member relationships and we keep them, because we don’t just promise results…we deliver.”

2004 is proof positive.

Luxe Worldwide Hotels headquartered in Los Angeles, California, is a premier representation company of  independently owned and operated hotels situated in prominent international locales.  Luxe provides global sales, reservations, marketing and eBusiness services to hotel members worldwide.  Discover Luxe Worldwide Hotels at or contact the Luxe corporate office in Los Angeles, CA at 310-440-3090.



Anna Gargioni
Luxe Worldwide Hotels
Los Angeles, CA
(310) 691-7716

Also See: Luxe Hospitality Corp. Formed by Efrem Harkham to Serve Hospitality Markets on Five Continents / Jan 1999

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