Hotel Online  Special Report

   
  Bartech Bolsters Organization with Three New Customer-focused Positions
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-- Additional customer training and sales positions support unprecedented client growth
in 2004 and provide auxiliary value -added minibar services
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BWI CORRIDOR, MD (January 5, 2005) – Bartech Systems International, a premier provider of minibar solutions and the leader in automatic minibar technology, today announced that it has added three experienced hospitality professionals to its organization to support 2004 growth and position the company to continue the momentum in 2005.  The new positions support the busiest installation year ever for Bartech The Americas with a 30% increase in hotel rooms served by its automatic minibars.  The expanded organization reflects a strategic commitment to hotel customer training, consulting services that drive hotel revenue generation, and an expanded regional sales effort.

“We are excited about our success in 2004,” said Mark Holzberg, President of Bartech The Americas.  “Installations have been moving at an accelerating pace – for both new clients like the 2,691-room Paris Las Vegas Hotel and Casino and the brand new 430-room InterContinental Buckhead, and for existing clients with new construction.  Bartech is investing in our organization by hiring additional industry professionals with proven track records to keep pace with our growth and provide the highest level of customer service and responsiveness.”


Mickey Wallis, Managing Director,
Western US

Currently located in Phoenix, Mr. Wallis is supporting the growing customer base in the western region.  Before joining Bartech, Wallis spent 14 years with ASSA ABLOY Hospitality (originally with VingCard) in a number of senior sales positions around the United States.  His background also includes other hotel industry leaders such as Holiday Corporation where he facilitated new construction projects.  Wallis is both a Master Hotel Supplier (MHS) and an Architectural Hardware Consultant (AHC).

 
Phil Pesano, Regional Manager, Mid-Atlantic

Located in New Jersey, Mr. Pesano will be managing the expanded sales efforts in the Mid-Atlantic and Ohio Valley including the District of Columbia, Maryland, Virginia, West Virginia, Kentucky, Michigan, Ohio, Delaware, North Carolina, and Indiana.  Prior to joining Bartech, Pesano was Northeast Regional Sales Manager with Dometic Corporation since 1999.  He has worked with leading hotel national accounts such as Avendra, Loews, Marriott, Morgan, and Starwood Hotel Groups as well as national purchasing companies including Integrated Services, Purchasing Associates and the Stroud Group.  He is a certified Master Hotel Supplier (MHS).

 
Nichele Williams, Training & Consulting Services Manager

Ms. Williams is responsible for training Bartech clients on their automatic minibars including operations, maintenance, reporting, and data analysis.  A key part of her role is ongoing consulting with hotels’ minibar operations management about the most profitable product mix and sales strategy for their properties.  She has over 10 years of hands-on experience in F&B operations with Marriott International.  Williams has a BA in Business Administration from Morgan State and a law degree from Catholic University.

 
About Bartech

Bartech, known throughout the world as the leader in automatic minibars, offers a full range of flexible minibar solutions to satisfy any merchandising challenge and price point. In addition to a broad line of fully automated minibars that offer hotels the ability to significantly reduce operating costs and improve profitability, Bartech also offers upgradeable (to fully automatic) manual and semi-automatic systems.  Bartech looks to provide its customers with complete minibar service solutions, including ongoing consulting and support.  With over 15 years of experience and hundreds of hotels installed worldwide, Bartech minibars are used by leading brands including Hyatt, Hilton International, Intercontinental, Le Meridien, Marriott, Radisson SAS, Starwood, Nikko, Swissotel, and Best Western, as well as many independents, such as The Hay Adams Hotel in Washington and the Hotel de Paris in Monte Carlo, plus major casinos including The Mirage Hotel and Casino. For more information on Bartech Systems International, visit www. bartech.com or contact Katrina Pruitt-Andrews at 410.257.9154 or [email protected].

 




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Contact:
Katrina Pruitt-Andrews 
KPA Marketing & PR
410.257.9154
[email protected]


 
Also See:
Washington Landmark, The Renaissance Mayflower Hotel, Selects Bartech Automatic Minibars / November 2004

Wyndham Anatole Chooses Bartech Automatic Minibars; Automatic Solution Streamlines Operations for over 900+ Guest Rooms / July 2004

Bartech Automatic Minibars Selected for Paris Las Vegas; Premiers PDA-based Solution to Dramatically Reduce Refill Costs / June 2004

Bartech Expands to Full Minibar Product Line; Introduces First Upgradeables and Combination Automatic Minibar Plus Refrigerator / June 2004

Seminole Hard Rock Hotel & Casinos Roll with Bartech Minibars; Hollywood and Tampa Locations Install Automated Minibars in 750+ rooms / May 2004

Bartech Hires Mark Holzberg as President Bartech USA - Former TravelCLICK Executive to Lead US Market Expansion / March 2004

Bartech Announces World's First Wireless Minibar Installation at the Historic Willard InterContinental Hotel / January 2004

Bartech Completes Multi-million Dollar Installation of Automated Mini-Bars in World's Largest Five Diamond Casino Hotel / Jan 2002


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