Hotel Online  Special Report

$26 Million in Publicity Value Accelerates
Tiburon Hospitality Management Exposure


Carefree, AZ - February 28, 2005 -  In just two short years of taking over the management of its three destination resorts, Tiburon Hospitality Management has garnered more than $26 million dollars in estimated publicity value for its properties.
According to Carol Baetzel, corporate director of public relations for Tiburon Hospitality, each of the properties have been featured on national television networks or prime time cable programming, and have received more than 93 million editorial impressions in less than 24 months. 

ďIn tabulating our media analysis reports, calculating the number of impressions and determining the ad value and frequency of publication or airing, it was evident weíve been successful in not only making a strategic impact in the national media, but in the local and regional markets as well.  Most companies canít afford to buy that kind of exposure,Ē said Baetzel.

Most recently, Tiburonís South Carolina property, Daufuskie Island Resort & Breathe Spa, an exclusive island resort located just off the coast of Hilton Head, 


Carol Baetzel

John Davies
was the site of ABCís hit reality show, The Bachelorette, when it was chosen as one of the series fantasy date getaways that aired February 14th, 2005.  In 2004, the same resort received a 30 minute segment on the Travel Channelís Great Hotels & Resorts and as a result from that, was chosen as one of the Travel Channelís Top 10 Island Hotels in America for an additional segment.

ďOne of our key strategies for THM in repositioning the properties was to aggressively pursue the print and broadcast media contacts who we knew would be able to provide maximum exposure to the travel and leisure markets while still maintaining a strong presence in the hotel and meeting trades.  And Carol has done a stellar job of driving this effort,Ē said John Davies, vice president of sales and marketing for Tiburon. 

Tiburonís other two properties, Ocean Place Resort & Spa on the Jersey Shore (, and Carefree Resort & Villas in Carefree, Arizona, have also played host to or have  been featured by The Travel Channelís Vacation Home Search, The Learning Channel, ESPN2, MSNBC, CNBC and Headline News. In addition, Tiburonís public relations effort focused heavily on pitching and securing more than 93 qualified freelance and travel media visits to the three resorts.

Baetzel also credits Tiburonís public relations successes to the long-term partnership they have with the companyís advertising agency, The Starmack Group, out of San Diego.  They work closely in determining each resortís annual media plans and strategies and combining those efforts with additional editorial opportunities.

Editorial placements have included Conde Nast Traveler, Travel & Leisure, Travel & Leisure Golf, US Weekly, New York Daily News, New York Times, Sunset Magazine, Successful Meetings, The Record, New York Post, Spa Magazine, Golfweek and Corporate & Incentive Travel to name a few.

Tiburonís PR effort also focused on cultivating and developing relationships with the local chambers of commerce and convention and visitors bureaus in each of its resorts respective cities to ensure participation with incoming media fams and events, as well as hosting individual writers visiting those destinations.  ďDeveloping solid relationships with the local CVBs and chambers is a key element in securing media exposure not only for the host city but for the resorts as well.  Itís a win win situation for both partners,Ē said Baetzel.

Headquartered in Carefree, AZ, Tiburon Hospitality Management manages three award-winning destination resort properties including the 360-room Carefree Resort & Villas in Carefree, AZ; the 220-room Daufuskie Island Resort & Breathe Spa off Hilton Head Island, SC; and the 254-room Ocean Place Resort & Spa in Long Branch, NJ.  For further information, visit the website at

Carol Baetzel
Director - Public Relations
Also See: Interactive Sites and Tiburon Hospitality Management See Web Bookings Soar by 136% / February 2005
Tiburon Hospitality Management Website Receives Prestigious Adrian Award / February 2005
Tiburon Hospitality Management Aggressively Pursues Travel Industry Market / January 2005
Tiburon Hospitality Management Poised for Growth in 2005 / January 2005
Thomas Haas Appointed Corporate Director of Food and Beverage for Tiburon Hospitality Management / June 2004
Melissa Morales and Kimberly Freer Appointed to Corporate Director Positions for Tiburon Hospitality Management / September 2004
Hans Mulders Appointed General Manager of the 254-room Ocean Place Resort & Spa / January 2004

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