Hotel Online  Special Report

Temple University School of Tourism and Hospitality Management Class Partners with the Hampton Inn
— Manhattan Madison Square Garden


MANHATTAN, N.Y./PHILADELPHIA, Pa., February 3, 2005 — Officials of the
soon-to-open Hampton Inn — Madison Square Garden today announced that the hotel has formed a unique and innovative partnership with Temple University School of Tourism and Hospitality Management (STHM) to introduce the new hotel to the surrounding neighborhood.  Students will join with the hotel sales staff to complete a sales blitz targeted to 200 potential guests and corporate accounts.  The program is part of an on-going student course, “Hotel/Lodging Operations Management,” designed to give students hands-on hotel sales and marketing experience.  
Beginning January 18, 2005, 30 students from STHM were tasked with introducing the attractively priced, mid-market hotel to the local market.  The collegians were provided with access to databases of businesses within a 10-block area and contact information.  Students made preliminary telemarketing calls to set up face-to-face meetings.  Students then traversed the area in groups of three, including one sales supervisor from the hotel, to drop off Hampton’s trademarked “Breakfast On the Run” bags with potential clients as an introduction to the new hotel and to gauge business interest.

“This truly is a one-of-a-kind experience for these students, many of whom wish to pursue careers in the hospitality or sales industries,” said Greg DeShields, director of industry relations and adjunct professor.  “As part of the students’ curriculum, they were provided with very measurable goals and learned invaluable sales techniques from some of the top hotel salespeople in the New York metro market.”

Temple University Students
Situated within the shopping district of Herald Square, the 136-room Hampton Inn — Manhattan Madison Square Garden Area is located at 116 West 31st Street in New York.  The 20-story hotel provides such amenities as a complimentary hot breakfast or “On the Run” breakfast bags, state-of-the-art fitness center, laundry/dry cleaning services.  Each room offers plasma flat screen televisions, complimentary local phone calls and high speed Internet access.  
“There are some very impressive young and capable minds in this group,” said Craig A. Stechman, CHSP, vice president of sales & marketing, Hersha Hospitality Management, L.P., the hotel’s operators.  “They have provided invaluable sales and marketing aid to our pre-opening effort, and I would gladly hire or recommend any one of them upon completion of their collegiate careers.”
Nicole Allegra
Director of Sales
Also See: Frank Shandor and Robert Sullivan Named to Regional Director of Operations Posts for Hersha Hospitality / July 2003

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