Hotel Online  Special Report

Daytona Beach's Plaza Resort & Spa
to Become Luxury Condo Hotel
ResortQuest Named Condo Sales Manager
Plaza Sales Center Opens


DAYTONA BEACH, Fla. – (February 11, 2004) – A slice of Daytona Beach’s rich tourism history is about to become available for purchase. The historic Plaza Resort & Spa on Atlantic Avenue, in the heart of Daytona Beach, is becoming a condominium hotel. 
Bray & Gillespie, owners of the Plaza Resort & Spa, will begin taking reservations for hotel condos in a newly opened sales center on the lobby floor of the Plaza Resort & Spa this week. ResortQuest Real Estate, North America's leading marketer and manager of vacation rental properties and brokerage services, will manage the sales center and real estate sales for the Plaza.

The sales center is open from 9:00 a.m. – 5:00 p.m., Monday thru Saturday, and 10:00 a.m. – 

The Plaza Resort & Spa
600 N. Atlantic Ave.
Daytona Beach, Florida
4:00 p.m. Sunday.  Reservation requests can also be made online at or by calling (800) 849-5315.

Prices for the condos will start at $140,000, for a studio unit.  A variety of different floor plans are available, ranging from studios to one bedroom suites.

“We are returning the Plaza to its rightful position as the leading hotel in Daytona 
Beach.  In the past six years we have spent $50 million restoring and renovating this 100-year-old landmark hotel,’’ said owner Charles Bray.  “This spring, our vision for returning true luxury to Daytona Beach continues.  Our splendid ocean views will be matched by luxuriously appointed rooms and suites.’’

Hotel guests will have option of visiting or buying

“Guests visiting the resort will never notice the difference from an operational side, because vacationers will still have the availability to book rooms at the Plaza Resort & Spa,” said Doug Kosarek, Senior Vice President of Bray & Gillespie.  “They will also be able to own a room in this premier resort that will have been completely renovated to reflect an Old Florida style.” 

The multi-million dollar transformation of the Plaza into a luxury hotel condo is scheduled to begin later this spring.  As part of the conversion, all of the Plaza rooms will be remodeled to include new interior designs and living areas. Other amenities for guests and owners include access to the 15,000 square-foot Ocean Waters Spa and the resort’s onsite gourmet restaurant and lounges.  The Plaza is also home to the largest pool deck recreation area in Daytona Beach. 

The renovation of all public areas and the upgrading of rooms will begin in April.  The new facility should be completely remodeled by late summer.   The Plaza, has long been popular both for leisure travelers looking for weekend getaways, along with guests visiting for business purposes.

“It’s great for a family getaway because it is a full service resort on a unique location on ‘the World’s Most Famous Beach’ offering a beach site in the family friendly, “no-drive” zone as well as direct access to the drive-on beach that made Daytona famous.  In addition, the Plaza appeals to a variety of guests, because it is only a short walk to the convention center, the water park and the entertainment district,” said Kosarek.

About Bray & Gillespie 
Bray & Gillespie is a privately held Daytona Beach hospitality ownership and management company specializing in redeveloping and/or renovating waterfront properties and transforming them into luxury resorts and condo hotels. The company through its subsidiary Oceans Resort, manages a portfolio of properties directly on the 23 miles of continuous shoreline that make up “The World’s Most Famous Beach” in Ormond Beach, Daytona Beach Shores and Daytona Beach, Florida. Properties include the elegantly renovated and historic Plaza Resort & Spa, the Acapulco Resort, Beachcomber, Plaza Ocean Club, Best Western La Playa Resort, Bermuda House, Sea Side and the Treasure Island Resort.  For more information, visit or call1 (800) 874-7420.


Doug Kosarek
Ocean Waters Development
(386) 295-5969

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.