2004 Hospitality Index Results
Take Top Industry Categories --
|SAN RAFAEL, Calif. - February 1, 2005 -- Market
Metrix, LLC, the leading provider of market research services for the hospitality
industry, today announced results of the Market Metrix Hospitality Index
(MMHI) for the fourth quarter of 2004. Wingate Inns, Midwest Airlines and
Enterprise Rent-A-Car ranked number one in hotel, airline and rental car
industry customer satisfaction, respectively. For the first time, a mid-scale
(without food and beverage) hotel company, Wingate Inns, has placed first
in the hotel category. Among airlines, for the second consecutive quarter,
Midwest Airlines is in the top spot while Enterprise continues to dominate
in the rental car category.
Highlights from Q4 2004 MMHI Data
Wingate Inns, an all-new construction hotel chain, has dazzled its guests and created a devoted following. According to guests Wingate Inns provides "amenities comparable to a 5-star hotel", "awesome telecommunications", "oversized rooms" and "a free breakfast that is out of this world!" With employees that "smile, call you by name, and ask if there is anything you need" they are delivering "superior customer service unmatched in the hospitality industry".
Among hotels, the highest customer satisfaction ratings went to Wingate Inns (91.2), Walt Disney World Resorts (90.5) and Drury Inns (90.4). Overall, Luxury Hotels received the highest ratings (87) with Extended Stay guests reporting the second highest levels (86.4). W Hotels won the Luxury category for the second time and Walt Disney World Resorts continues to dominate the Upper Upscale segment.
Analysis of results revealed a continued increase in bookings on hotel sites and a boost in loyalty program membership. These findings suggest that customers are becoming more loyal and doing less shopping around.
MMHI Top-Hospitality Rankings
October 2004 to December 2004
What is the Market Metrix Hospitality Index?
Very Likely To Return
Loyalty Program Strength
© 2005 Market Metrix, LLC
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|Also See:||Market Metrix Announces Third Quarter 2004 Hospitality Index Results; Four Seasons, Midwest Airlines and Enterprise Rent-A-Car Take Top Industry Categories / November 2004|
|Market Metrix Announces Second Quarter 2004 Hospitality Index Results Four Seasons, Jet Blue Airways and Enterprise Rent-A-Car Take Top Industry Categories / August 2004|
|Market Metrix Announces First Quarter 2004 Hospitality Index Results - Staybridge Suites, Jet Blue Airways and Enterprise Rent-A-Car Take Top Industry Categories / May 2004|
|Walt Disney World Resorts Ranks Number One in Hotel Customer Satisfaction; Market Metrix Fourth Quarter 2003 Hospitality Index Results / February 2004|
|Market Metrix Third Quarter 2003 Hospitality Index Results; First-Ever Measure of Satisfaction With Online Hotel Reservations Places Radisson and Yahoo! Travel on Top / November 2003|
Metrix Second Quarter 2003 Hospitality Index Results -- Fairmont Hotels
& Resorts Improves
Satisfaction Score to Take Top Hotel Prize / Aug 2003