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BEVERLY HILLS, Calif., February 15, 2005 � Hilton Garden Inn® is
transforming the hotel experience yet again with the Evolution Solution
Express (ESE) TM, a 72-foot, 67,000 pound mobile marketing truck that features
a full scale model guestroom offering the latest in guest comfort and sleep,
ergonomic and entertainment technology. The ESE will trek across the U.S
and Canada, and visit popular tourist events and destinations to provide
travelers with a virtual hotel experience while giving a sneak peek at
what guests will soon find at Hilton Garden Inn hotels.
�The Hilton Garden Inn brand continually strives to stay ahead of our competitors and offer guests everything they need, before they know they need it. This has become our obsession and passion,� said Adrian Kurre, senior vice president - brand management for Hilton Garden Inn. �The ESE is the ideal way for us to share this obsession with both our current and future guests�by taking the evolution of the Hilton Garden Inn guestroom right to where our travelers live, shop, work and play.� New guestroom amenities being showcased in the ESE tour include the:
The Garden Sleep System was designed by VSS Sleep Systems and is made using a system of air cells and slatted suspension and adjusts to the contours of the guest�s body, displacing a person�s unique weight and shape, thereby eliminating the tossing and turning often associated with a poor night�s sleep. The Garden Sleep System is constructed using V3 technology:
�Hilton Garden Inn is committed to giving guests the latest in technology and comfort to make business or leisure travel on the road more productive and less stressful,� said Mark Nogal, vice president of marketing for Hilton Garden Inn. �With the ESE mobile tour, we look forward to sharing the evolution of the Hilton Garden Inn guestroom with travelers across the U.S.� In addition to these new items, Hilton Garden Inn guests will still be able to enjoy the chain�s standard amenities that make the brand so inviting for business and leisure travelers, including complimentary high-speed Internet access in every room and secure remote printing; an in-room mini-fridge and microwave, a 24-hour business center; a workout facility, swimming pool and whirlpool; the Pavilion Pantry® convenience market that offers 24-hour snacks, and the Great American Grill® restaurant offering freshly prepared breakfast (including the signature Hilton Garden Inn waffle), lunch* and dinner.* (*depending on hotel location) The ESE was launched to Hilton Garden Inn owners and general managers
during the Hilton Focused Service Brand conference in Las Vegas on February
14, 2005. The ESE mobile tour will travel for approximately six months,
from February through July, 2005, covering nearly 26,000 miles. It
will stop at new Hilton Garden Inn hotels throughout the U.S., properties
under construction, business parks, as well as local events and attractions.
Additionally, the ESE will make an appearance at WIRED
About Hilton Garden Inn For the past three years, Hilton Garden Inn has received the distinguished �Highest Guest Satisfaction Among Mid-Scale Hotel Chains with Full Service� award in the 2004, 2003 and 2002 J.D. Power and Associates North America Hotel Guest Satisfaction Index StudySM. Hilton Garden Inn developments represent one of the cornerstones of the Hilton franchise growth strategy. More than 300 Hilton Garden Inn hotel properties are currently open or under development in the United States, Canada and Mexico. Hilton Garden Inn is the award-winning, mid-priced brand offering complimentary high-speed Internet access in all hotel guestrooms and secure remote printing to the hotel�s 24-hour business center. The Hilton Garden Inn brand is part of Hilton Hotels Corporation; recognized internationally as a preeminent hospitality company. |
Contact:
Agnes Sibal Hilton Garden Inn Brand Communications (310) 205-4545 [email protected] www.hiltongardeninn.com |