Hotel Online  Special Report

E-site Marketing Launches First Application of
RSS Technology For Lake Austin Spa Resort
Bethesda, MD, February 2005 - E-site Marketing recently launched its first application leveraging RSS (Real Simple Syndication) technology for the online boutique store developed as part of the new Lake Austin Spa Resort website. The new RSS technology employed on the website has generated significant increases in website traffic, Search Engine rankings and online revenue.

RSS technology is a format that websites and blogs can utilize to effectively syndicate content. RSS enables the announcement and promotion of updates to website content by dynamically creating a "feed" that can be pushed to RSS readers such as My Yahoo!, Bloglines or NewsGator.  This technology allows marketers to deliver frequently updated content and information to targeted customers who subscribe to receive these feeds.

The Lake Austin Spa Resort online boutique, which provides the property with an additional means of generating revenue through the website, enables customers to bring part of the Lake Austin Spa Resort experience to their own home by purchasing signature products such as bath and body products, resort logo items and gift certificates online.

The RSS technology allows the Lake Austin Spa Resort website and store visitors to “subscribe” to the RSS feed from any reader that accepts these feeds.  As the boutique updates its inventory, the listing of products is updated and time stamped much the same way as news feeds from CNN or ESPN are updated in the various portals like Yahoo!, MSN and AOL.

In addition to providing a great way to bring visitors back to the website on a regular basis and grow customer loyalty, the Search Engines are currently ranking any RSS powered content very highly.  Along with blogging, this new technology has taken the Internet by storm and subsequently, is now a major influencer on website rankings with the various Search Engines (Google, Yahoo!, MSN etc).

According to Brad Ellis, Executive Director of Sales and Marketing at Lake Austin Spa Resort, “within one month of launching the new website and online boutique, we generated approximately $30,000 in online store sales, website traffic doubled, and the store ranked number one out of 256,000 results in Yahoo! for an extremely popular search term.  This new RSS technology employed on our website achieved traffic increases and Search Engine rankings that typically would have taken months for us to realize.”

“In addition to use for an online store, the application of the RSS technology to distribute promotions and special offers directly from the website to “syndicated” or subscribing customers is significant,” according to Felix Laboy, president and CEO of E-site Marketing. “As restrictions on email marketing increase, this is a great way to unobtrusively get your promotions to a wide base of opt-in users.”

To learn more about how RSS can be applied to market your hotel online contact E-site Marketing.

About E-site Marketing
E-site Marketing, located in Bethesda, MD, specializes in creating Internet marketing solutions and Web sites exclusively for the hospitality industry.  The company’s unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment.  Customers include world-class hotels, resorts and destinations in the U.S., Canada, Europe, Mexico and the Caribbean.  For more information on E-site Marketing and its products and services, please call 301-986-9566 ext. 11, e-mail or visit our website at

About Lake Austin Spa Resort
Lake Austin Spa Resort, a premier lakefront destination spa nestled within the Texas Hill Country, is the ultimate spa retreat for those seeking rejuvenation and health for the mind, body, and soul. Recently rated one of the Top 5 Spas by Condé Nast Traveler, this luxury lake resort pampers guests with 25,000 square feet of pure relaxation at the new LakeHouse Spa. In tradition with being a true health spa, Lake Austin offers delicious spa cuisine and a menu of activities.



E-site Marketing, L.L.C.
Paolo Torchio
4835 Cordell Ave. Suite 101
Bethesda, MD 20814
301-986-9566, ext. 13

Also See: ClubResorts Selects E-site Marketing as Website Development and Internet Marketing Partner / November 2004
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Bethesda-based E-site Marketing Expands With Prestigious New Clients / March 2002
Four Distinctive New Clients Seek Out The Internet Marketing Services of E-site Marketing in Bethesda, Maryland / June 2002
Puerto Rico Convention Bureau and El Cid Mega Resort Use E-site Marketing to Improve On-line Marketing / March 2000 

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