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  Dialing Room Service for a Venti Caramel Macchiato; Room Service Waiters
 at  Denver's Westin Tabor Center Learn a New Language -
 the Starbucks Menu

By Robert Barba, The Denver Post
Knight Ridder/Tribune Business News

Oct. 18, 2004 - Guests at the Westin Tabor Center Hotel are getting a new perk. Literally.

The hotel is now offering room service from its in-house Starbucks kiosk.

"To the best of my knowledge, we are the only one offering it," said Dani Stern, general manager.

All Westin Hotels provide in-room Starbucks coffee in individual packages with a coffee pot, a Westin spokesman said.

The Westin Tabor Center, 1672 Lawrence St., is going above that and offering its guests a venti caramel macchiato -- or anything else from the menu -- instead of a standard cup of joe.

The concept began when Stern asked other hotel employees whether they would pay for a double espresso or a latte delivered to their rooms. Everyone said they would.

The hotel created a glossy flier with pricing information under a headline reading, "Wake up to Starbucks coffee." It's displayed in every room.

An 18.5 percent service charge and a $1 delivery fee are added to each order, said Scott Snodell, food and beverage manager.

The service launched three months ago, and so far everyone has seemed to enjoy it, Stern said.

On average, the kiosk, staffed with Westin employees despite their Starbucks uniforms, gets 10 orders a day for room service.

Stern said corporate managers of Starbucks and Westin Hotels were aware of the campaign and "absolutely" supported it.

Westin Hotels are a division of White Plains, N.Y.-based Starwood Hotels & Resorts Worldwide Inc. Besides Westin, the company's brand names include St. Regis, The Luxury Collection, Sheraton, W and Four Points by Sheraton.

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