Hotel Online  Special Report

Vantis Partners with VFM Interactive to
Offer Hotel Clients Rich Media Solutions

Stronger visuals will help improve hotels’ visibility on the
Internet and increase online bookings

Calgary, Alberta, Canada — October 28, 2004 — Vantis, formerly VIP International and Lexington Services, further demonstrated its commitment to working with clients to optimize their profitable revenue today by announcing a new partnership with Toronto-based VFM Interactive, the hotel industry’s leading provider of online rich media solutions. 

Through the agreement, Vantis will offer clients services that create stronger visuals for online consumers, including videos, virtual property tours and audio-enhanced moving slideshows. VFM will create, manage and distribute the rich media content to the hotels’ websites and to VFM’s more than 5,000 partner travel websites, including Travelocity, Orbitz and TripAdvisor.

“We are committed to offering our clients the best technological solutions in the industry and this partnership with VFM ensures we will continue to do so,” said Kelly Blake, president of Vantis. “With more travelers turning to the Internet when it comes to making travel arrangements, our clients are looking for tools that will help them remain competitive and make their properties stand out in a crowded online environment. The agreement will not only help our clients improve their visibility on the Internet, but it will also help increase consumers’ confidence in making online bookings with them and, ultimately, it will help our clients optimize their profitable revenue.”

“We have found the impact of rich media to be enormous for our hotel clients,” commented Paolo Boni, CEO of VFM. “It’s not unusual to see online look-to-book conversion rates double and triple after adding rich media such as virtual tours and videos. Numerous studies have shown that consumers are insisting on better visual material to aid their decisions online. This is why it has become critical to have rich media not only on a property’s own website, but widely distributed to travel sites across the internet. And providing consumers a way to interact with and experience a property before booking shifts focus from price to a hotel’s distinct features and amenities, thereby justifying higher ADR.”

VFM’s rich media solutions build on Vantis’ existing suite of website solutions, which currently includes website hosting and design, search engine optimization, pay-per-click advertising and e-mail harvesting.

About VFM Interactive

VFM Interactive is the leading producer and distributor of rich media content for the lodging and travel industry. With a focus on distribution strategy, VFM produces a variety of multimedia content including video and 360° virtual tours and distributes this content to its clients’ websites as well as its network of partner online travel agencies including Travelocity, Orbitz, Travelweb, TripAdvisor,, and thousands of others. Through effective distribution and flawless on-demand streaming, VFM helps clients maximize their presence on the web, turning consumer research into revenue by offering travel consumers the ability to visualize their travel purchase. VFM provides content distribution services for more than 1,000 individual hotels and resorts, including Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, Marriott, MGM, Outrigger, Radisson, Regent, Sheraton, W, Westin, and Wyndham properties. VFM Interactive’s head office is located in Toronto, Canada. 

About Vantis

Vantis International Corporation is a marketing and revenue management consulting organization for hotels, car rental companies and airlines. Founded in 1979, the privately held Calgary, Alberta-based firm partners with its clients to optimize their profitable revenue. Vantis offers clients a range of products and services in areas such as revenue management, marketing, channel management, website solutions and voice reservations to ensure they consistently use their most profitable business mix. The company helps clients sell the right hotel room, rental car or airplane seat to the right person at the right price for optimum profitability. With more than 5,000 clients worldwide, Vantis is the industry's largest provider of reservation sales services. The organization is a central distribution point to every viable Internet booking site and to all of the major GDS, including Sabre, Galileo, Pegasus, WorldRes, Amadeus and Worldspan. Vantis has U.S. headquarters in Dallas, Texas and significant development office presence in a number of cities around the world, including Denver, London and Hong Kong.



VFM Interactive
Debra Sharp
Director of Communications
Tel: 416-263-5674
Email: [email protected]

Rick Shaum
Senior Vice President Sales and Marketing
(719) 487-0789
[email protected]

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