Hotel Online  Special Report

Vantis Launched from VIP International, 
Lexington Services

One-Stop Channel Marketing Powerhouse for Travel
Industry Rolls Out New Name, Brand and Services

Calgary, Alberta, Canada — October 4, 2004 — Vantis International Corporation, formerly VIP International and Lexington Services, today signaled its intent to redefine the channel marketing category through the consolidation of both companies and rollout of the Vantis name, brand, and escalating suite of services. The newly created company is dedicated to optimizing profitable revenue for hotels, car rental companies and airlines.  Vantis unites the people, services and more than 25 years experience of VIP International and Lexington Services.

“Vantis is a new company that is in the business of optimizing profitable revenue for our channel marketing clients by giving them all the technology and services it takes to accomplish that in one location.  This provides them an advantage they did not have before,” said Kelly Blake, president of Vantis and formerly president of VIP International, who announced the rebranding.  “I think of revenue management for online hotel reservations as a complex game like chess.  To be successful you must know how to use all your pieces to their fullest advantage.  Our clients need to get the best, most profitable mix of business. Through personalized service Vantis helps its clients use all parts of the equation to optimize profitable revenue.  We do that through connectivity, of course, but also through educational coaching and partnering with our clients to put the right person in the right room, car or airline seat, at the right price.”

Blake explained the Vantis brand launch is the culmination of nine months of work resulting in the:

  • Introduction of a new Revenue Management Professional Services (RMPS) business unit; 
  • Increase in the number of dedicated internal revenue managers to 50, most of whom have received advanced training in practices using the REVolution™ content Vantis is making available to its clients; 
  • New suite of services that combine technology with business processes designed to give hotel management operators a proven systematic way to optimize profitable revenue and increase the value of their hotels;
  • Introduction of a new CARS business unit to concentrate on car rental owners’ needs and issues; 
  • Formalized definition of sales, marketing and revenue management departments in order to, respectively, service customers, provide new and innovative solutions for clients, and optimize clients’ profitability by putting the right person in the right room, car or airline seat at the right price.
“What has not changed is Vantis’ 25-year commitment to passionately partnering with clients to drive revenue through a multi-channel reservation sales center, on-going client education, and the adoption of leading-edge technology and proven business processes that optimize profitable revenue for each customer,” Blake said.

Money Talks: Independent Hotels’ Revenue Profitability Soars 75% 

Blake cited Victoria, British Columbia-based independent properties Paul’s Motor Inn and Laurel Point Inn as examples of the results realized after one year of deploying the methods Vantis is incorporating.  The sister properties showed an increase of $550,000 in revenue over the previous year.  The following year they increased another $500,000 year-over-year and their profitability on the increased revenue was 75%.

“These two properties benefited, over a period of months, from the logical step-by-step process we are now offering. The process enabled their revenue managers to spot individual markets and learn how to participate profitably in them across all their seasons,” explained Blake. 

Right Idea, Right Time:  Industry Trends Support Vantis

Blake also noted that hotel management companies and independents are now asking for ways to control profitability beyond connectivity, a point supported by the convergence of several key trends:

  • Revenue Management has become its own discipline; HSMAI offered classes on the topic at HITEC this year.  The industry’s perishable inventory of rooms that decays daily demands considerable expertise.
  • Asset managers, GMs, and hotel management companies now take an active role in selecting channel providers.  They realize it is still difficult for hotels to be profitable; they are engaged.
  • Technology is available to automate the convergence of generally accepted revenue management practices and asset managers awakening to the need to optimize profitable revenue.
  • Hoteliers are now aware that they are not optimizing yields.  The combined effect of the merchant model, 9/11, SARS, the Iraq war and a slow economy resulted in hoteliers giving up hotel reservations price control for the last three years; that is changing.
”For hoteliers, the ability to know all their options, accurately forecast future demand, and then make informed decisions leads to optimizing profitable revenue.  After the last three years of low revenues and profitability forced down by merchant models and world events, hoteliers are realizing ‘We are not in the real estate business anymore.  We had better make this a profitable business on its own’,” said Blake.  “Vantis gives them a partner on their side of the table to make this happen by developing the most profitable business mix.” 

Kelly Blake

About Vantis

Vantis International Corporation is a marketing and revenue management consulting organization for hotels, car rental companies and airlines.  Founded in 1979, the privately held Calgary, Alberta-based firm partners with its clients to optimize their profitable revenue.  Vantis offers clients a range of products and services in areas such as revenue management, marketing, channel management, website solutions and voice reservations to ensure they consistently use their most profitable business mix. The company helps clients sell the right hotel room, rental car or airplane seat to the right person at the right price for optimum profitability. Vantis is the industry's second largest provider of reservation sales services with more than 5,000 clients worldwide. The organization is a central distribution point to every viable Internet booking site and to all of the major GDS, including Sabre, Galileo, Pegasus, WorldRes, Amadeus and Worldspan. Vantis has U.S. headquarters in Dallas, Texas and significant development office presence in a number of cities around the world, including Denver, Colorado, London, and Hong Kong. 



Vantis International Corporation
Rick Shaum
Senior Vice President Sales and Marketing
(719) 487-0789
[email protected]

Also See Industry First: VIP International Inks Strategic Alliance with Buckhiester Management to Optimize Profitable Revenue for Operators / September 2004
VIP International Continues Strategic Travel Industry Expansion, Tapped by Harmony Airways for Call Center Reservation Services / August 2004
Lexington Services Boosts Internet Bookings and Revenue for Clients through Targeted Promotions, and Hands-On Channel Management / July 2004
Lexington Services Introduces First-To-Market Hotel Website Package Booking Engine / June 2004
VIP Adds Website Services and Merchant Express to Drive Property Bookings, Maximize Rates / May 2004
336 New Properties Chose VIP International to Drive Channel Reservation Sales in First Quarter of 2004 / April 2004
Franchisees on the De-flagging Fence: A Gamble Or A Golden Goose? Former Franchisees Talk Specifics About Channel Loyalty and How They Leverage VIP International Channel Marketing to Succeed as Independents / March 2004
Lexington Services Launches Galileo's Next-Generation Seamless Solution, Inside Shopper™; Gains Access to Real-Time Rates and Availability / March 2004
Midscale Franchisor Hands Franchisees 22% Increase in Internet Bookings; Country Hearth Inn Fuels 22% Growth in 2003 with New Internet Booking Technology, Branding Strategy for Franchisees; Projects 28% Growth in 2004 / February 2004
Study: Room Rates 6.5% Higher For Reservations Booked From Hotel Sites - VIP International Launches Website Services to Drive Traffic to Property Sites / December 2003
An Affiliate of VIP International, Reaches Definitive Agreement to Acquire Lexington Services / November 2003
VIP International Boosts Hotel Reservation Services, Selects Voxify to Reduce Costs for Clients, Enhance Call Center Efficiency / October 2003
#1 Provider of Car Rental Software Teams with VIP International to Fuel Independents’ Reservation Volume / October 2003
Business Travelers, Consumers Grab Lower Rental Car Rates, Book Online from Independent Agency Site / September 2003
E-Z Rent A Car Perfects Internet Strategy to Boost Reservations 20% in 2003 / September 2003
WorldRes Agreement Gives VIP International Hotels Second ‘Low-Fee’ Merchant Model Program / Aug 2003
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VIP International Cements Reputation as Leading GDS and Channel Marketing Provider for Asia Pacific / Aug 2003
Hotel Owner/Operators Disclose Secrets of Web Booking Success / June 2003
Dave Crawford Appointed Director of Airline and Auto Rental Business Development for VIP International / June 2003
Hotel Company Sharpens Channel Management for 22% Increase in Average Length of Stay for GDS Bookings, 14% Jump in ADR / June 2003
Interstate Hotels, Candlewood Suites, Regal Hotels, Canadian North Airlines Shift Call Center Responsibility to VIP: Interstate To Pass Along 8% to 10% Savings to Properties; Regal Hotels up 26% / May 2003
Zero Transaction Fees: Independent Hotels, Chains Profit from Landmark Agreement; Manage Discounted Rooms Through Central Res Systems at No Cost / May 2003
Interstate Hotels & Resorts Signs Five-Year Agreement with VIP International to Outsource Call Center; Expects to Pass Along 8 Percent to 10 Percent Savings, Increased Revenue to Hotels / April 2003
Hong Kong’s Largest Hotel Operator Sees Reservation Numbers Jump 26 Percent In First 10 Months of 2002, Increases Global Presence with New Reservation Sales Provider / February 2003
Canadian North Chooses Calgary-based VIP International to Provide Voice Reservation and Support services / January 2003
Midwestern Chain Targets Value-Conscious Senior Market; Picks New Channel Marketing Provider to Power Goal of 100% Increase in Bookings / January 2003
Midwestern Management Firm Gains 69% Increase in GDS Reservations YTD at 12 ‘Enhanced Limited-Service’ Properties / Dec 2002
Texas-Based Hotel Chain Captures 104% More GDS Reservations YTD, Speeds Ahead of Economy / Dec 2002
Four Star Calgary Hotel Reports 42% Increase in Bookings During Initial Period With New Channel Marketing Provider / Nov 2002

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