Hotel Online  Special Report

Thayer Interactive Group Becomes “TIG Global”SM
Internet Marketing Firm’s New Corporate Identity
Underscores Breadth And Depth Of Services

Washington, D.C. – Oct. 14, 2004 – “Thayer Interactive Group, LLC,” announced the launch of its new name, “TIG Global” ( The new corporate brand reflects the company’s entry into the international market with its growing network of worldwide strategic partners, as the company continues to advance its leadership position in the hospitality industry by driving direct Internet sales and delivering unrivaled ROI to hotels.

“As we continued to offer our hotel clients the highest level of results through our comprehensive Internet marketing solutions and integrated web presence management services, we also greatly enhanced our position as the thought leader in the hospitality industry,” said Philip W. Schneck III, president of TIG Global. “Accordingly, we believe our company’s name and identity should represent the growth of our business and our expansion into the international market, as well as reflect the depth of our capabilities.”

Since its founding in 2001, TIG Global has provided premium Internet marketing services and industry-leading results for more than 230 hotel clients. The company’s single-source web presence management and marketing services include website development; site hosting and maintenance; content and copy management; search engine optimization; pay-per-click marketing; strategic link campaigns; online advertising; statistical reporting and analysis; full revenue tracking; and proactive consultative client support.

To date in 2004, TIG Global has more than doubled its 2003 client base. In partnership with over 30 international brands, a wide variety of independents, and more than 40 management and ownership groups, TIG Global expects to generate an excess of $150 million in direct online bookings for its clients in 2004.

“The tremendous success of TIG Global would not be possible without the persistent efforts of our dedicated professionals and the unwavering support of our loyal clients,” said Frederic W. Malek, chief executive officer of TIG Global. “Our strategic Internet marketing services, which focus on delivering unrivaled ROI to our hotel clients, will also continue to provide the foundation of our company as we steadfastly advance our industry leadership position.” 

About TIG Global:

TIG Global, LLC,, is a full-service Internet marketing firm that provides turnkey web presence management for the hospitality industry. TIG Global maximizes incremental online revenue by delivering travel consumers directly to a hotel’s website or property pages on a branded site, allowing hotels to build relationships with customers and increase margins in the growing Internet space. TIG Global’s clientele comprises more than 230 hotels and resorts, ranging from independent hotels to branded and franchised hotels, operating in over 50 markets throughout North America, Europe, and the Caribbean.




Rachel Zendel - Sales Coordinator
Thayer Interactive Group, LLC
5335 Wisconsin Ave, NW #780
Washington, DC 20015
(P)202.465.3939 (F)202.363.5075

Also See: Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004
Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004
Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004
Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003
Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003
Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003
Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003
Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003

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