Hotel Online  Special Report

Melrose Taps Vantis For Revenue Management,
Multi-Channel Reservations

Vantis Drives Private Label Chain Code
for Melrose Hotel Company

Calgary, Alberta, Canada — October 12, 2004 — Vantis International Corporation today announced that Philadelphia-based Melrose Hotel Company has selected Vantis to provide revenue management, multi-channel reservations, GDS connectivity and call center services for Melrose’s high-end properties in Dallas, Texas, Washington, DC, and New York City.  Vantis, formerly VIP International and Lexington Services, is the largest provider of marketing and revenue generation services for independent hotels, car rental companies and airlines.

“The Melrose Hotel Company and Vantis form a business partnership of strengths,” said Kelly Blake, president of Vantis. “Melrose operates a chain of quality full-service independent hotels in the top business destinations in North America.  Vantis is committed to optimizing profitable revenue for those properties using a suite of full service revenue management, GDS, reservation sales and voice center services geared specifically for independent operators and chains.”  Blake also said Vantis will provide Melorse Hotel Company with Merchant Express, Vantis’ fully-automated Internet booking system that allows operators to maximize Internet reservations and revenue by creating and updating rates and inventory on 15 travel sites from one screen. 

"The Melrose Hotel Company chose Vantis because it has a thorough understanding of optimizing profitable revenue.  It provides the highest level of professional service and has the most advanced technology for connecting us to GDSs and other channels," said John J. DePaul, president and CEO of Melrose.  “Also important to our decision was Melrose’s launch of its own new private-labeled chain code for GDS bookings, which will give us greater stability than having to switch chain codes with each GDS.  Vantis was best qualified to facilitate our chain code launch.  Their team helped us secure the code, place it with all four GDSs, and roll it out worldwide,” said DePaul.  Melrose administered a comprehensive RFP to the top six channel vendors; the best three were interviewed thoroughly by Melrose management teams prior to the selection of Vantis. 

Rita Emmer, vice president of strategic development for Vantis, said, “Melrose is a company that understands the importance of operating profitable hotels with a multi-channel approach.   They have a great team that was already moving toward a very effective revenue strategy.  The Melrose team saw a real advantage in using Vantis’ Revenue Management Professional Services (RMPS) division; the partnership between our two companies will add to their solid work of optimizing profitable revenue for their properties.”

About Vantis

Vantis International Corporation is a marketing and revenue management consulting organization for hotels, car rental companies and airlines.  Founded in 1979, the privately held Calgary, Alberta-based firm partners with its clients to optimize their profitable revenue.  Vantis offers clients a range of products and services in areas such as revenue management, marketing, multi-channel management, website solutions and voice reservations to ensure they consistently use their most profitable business mix. The company helps clients sell the right hotel room, rental car or airplane seat to the right person at the right price for optimum profitability. Vantis is the industry's second largest provider of reservation sales services with more than 5,000 clients worldwide. The organization is a central distribution point to every viable Internet booking site and to all of the major GDS, including Sabre, Galileo, Pegasus, WorldRes, Amadeus and Worldspan. Vantis has U.S. headquarters in Dallas, Texas and significant development office presence in a number of cities around the world, including Denver, Colorado, London, and Hong Kong.

About The Melrose Hotel Company

The Melrose Hotel Company was established in 2000 with the purchase of the historic Melrose Hotel in Dallas, Texas.  The company continues steady growth with several subsequent acquisitions, including The Melrose Hotel, Washington D.C., The Westin Great Southern Hotel in Columbus, Ohio and most recently, The Melrose Hotel, New York City.  For more information, visit



Vantis International Corporation
Rick Shaum, Senior Vice President Sales and Marketing
(719) 487-0789
[email protected]

The Melrose Hotel Company 
Mark S. Lahood, Senior Vice President – Operations
(215) 575-2355 
3000 Centre Square West 
1500 Market Street 
(215) 575-2360
 [email protected]

Also See Vantis Launched from VIP International, Lexington Services / October 2004
Industry First: VIP International Inks Strategic Alliance with Buckhiester Management to Optimize Profitable Revenue for Operators / September 2004
VIP International Continues Strategic Travel Industry Expansion, Tapped by Harmony Airways for Call Center Reservation Services / August 2004
Lexington Services Boosts Internet Bookings and Revenue for Clients through Targeted Promotions, and Hands-On Channel Management / July 2004
Lexington Services Introduces First-To-Market Hotel Website Package Booking Engine / June 2004
VIP Adds Website Services and Merchant Express to Drive Property Bookings, Maximize Rates / May 2004
336 New Properties Chose VIP International to Drive Channel Reservation Sales in First Quarter of 2004 / April 2004
Franchisees on the De-flagging Fence: A Gamble Or A Golden Goose? Former Franchisees Talk Specifics About Channel Loyalty and How They Leverage VIP International Channel Marketing to Succeed as Independents / March 2004
Lexington Services Launches Galileo's Next-Generation Seamless Solution, Inside Shopper™; Gains Access to Real-Time Rates and Availability / March 2004
Midscale Franchisor Hands Franchisees 22% Increase in Internet Bookings; Country Hearth Inn Fuels 22% Growth in 2003 with New Internet Booking Technology, Branding Strategy for Franchisees; Projects 28% Growth in 2004 / February 2004
Study: Room Rates 6.5% Higher For Reservations Booked From Hotel Sites - VIP International Launches Website Services to Drive Traffic to Property Sites / December 2003
An Affiliate of VIP International, Reaches Definitive Agreement to Acquire Lexington Services / November 2003
VIP International Boosts Hotel Reservation Services, Selects Voxify to Reduce Costs for Clients, Enhance Call Center Efficiency / October 2003
#1 Provider of Car Rental Software Teams with VIP International to Fuel Independents’ Reservation Volume / October 2003
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WorldRes Agreement Gives VIP International Hotels Second ‘Low-Fee’ Merchant Model Program / Aug 2003
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VIP International Cements Reputation as Leading GDS and Channel Marketing Provider for Asia Pacific / Aug 2003
Hotel Owner/Operators Disclose Secrets of Web Booking Success / June 2003
Dave Crawford Appointed Director of Airline and Auto Rental Business Development for VIP International / June 2003
Hotel Company Sharpens Channel Management for 22% Increase in Average Length of Stay for GDS Bookings, 14% Jump in ADR / June 2003
Interstate Hotels, Candlewood Suites, Regal Hotels, Canadian North Airlines Shift Call Center Responsibility to VIP: Interstate To Pass Along 8% to 10% Savings to Properties; Regal Hotels up 26% / May 2003
Zero Transaction Fees: Independent Hotels, Chains Profit from Landmark Agreement; Manage Discounted Rooms Through Central Res Systems at No Cost / May 2003
Interstate Hotels & Resorts Signs Five-Year Agreement with VIP International to Outsource Call Center; Expects to Pass Along 8 Percent to 10 Percent Savings, Increased Revenue to Hotels / April 2003
Hong Kong’s Largest Hotel Operator Sees Reservation Numbers Jump 26 Percent In First 10 Months of 2002, Increases Global Presence with New Reservation Sales Provider / February 2003
Canadian North Chooses Calgary-based VIP International to Provide Voice Reservation and Support services / January 2003
Midwestern Chain Targets Value-Conscious Senior Market; Picks New Channel Marketing Provider to Power Goal of 100% Increase in Bookings / January 2003
Midwestern Management Firm Gains 69% Increase in GDS Reservations YTD at 12 ‘Enhanced Limited-Service’ Properties / Dec 2002
Texas-Based Hotel Chain Captures 104% More GDS Reservations YTD, Speeds Ahead of Economy / Dec 2002
Four Star Calgary Hotel Reports 42% Increase in Bookings During Initial Period With New Channel Marketing Provider / Nov 2002

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