MCLEAN, VA (Oct. 14, 2004) � The most critical issues impacting Internet marketing professionals, from inventory management to search marketing and dynamic packaging, will headline the agenda when HSMAI presents the 3rd Hotel Internet Marketing Strategy Conference on Dec. 7, 2004 at the Millennium Biltmore in Los Angeles, CA, immediately preceding the 2004 HEDNA Conference.

The day�s program will feature a welcome and introduction, lunch, networking break and closing session.  The following topics are scheduled to be discussed:

• Inventory Management: Taking Control Back � the InterContinental case study
• Trademark Protection: The latest on protecting your brand online
• Dynamic Packaging: Is it for you?
• Search Marketing: How will search marketing evolve in 2005?
• Affiliate Marketing: Does it work? Is it worth the time and trouble?

Jens Thraenhart, director of Internet strategy, Fairmont Hotels & Resorts, as well as chair of the Hotel Internet Marketing Committee explains: �The role of the Hotel Internet Marketing Conference is to raise awareness of issues that touch hotel marketers, such as intellectual property protection on the web as well as new evolving business models and online advertising trends.�

The registration fee is $195 for HSMAI members and $350 for non-members, the latter which includes a year of membership to HSMAI.  Rates are effective until Nov. 24, at which time they increase by $50.

Event partners are Cyveillance, Expedia, eMarketer, Eye for Travel, Hospitality eBusiness Strategies, Hotwire, Meandaur, Ripple Effects Interactive, Thayer Interactive Group and VFMII (formerly Visual Frenzy).

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines.  Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 41 chapters in the Americas region.

For more information on HSMAI, to participate in the Hotel Internet Marketing Strategy Conference, or to learn about HSMAI�s resources for Internet marketing professionals, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005.  You can also visit the website at www.hotelinternetmarketing.org.